If you are not convinced yet, this article might help to clear your mind on how to do it successfully.
Midnight. It’s a normal ending business day if it wasn’t for our incredible launch on Product Hunt of our last feature.
Checking the results of the launch and I’m astonished by the power of the Product Hunt community.
200+ signups. Enterprises’ and investors’ interest. More traffic. SEO Benefits. General Hype.
It’s cool and brings so many results that we are including it as a recurring monthly marketing strategy of growth.
Product Hunt has been for three times a good place to launch a new product for us. But of course, you need to know how to do it.
Our first time was a failure with very few results and we were working on that product from a year.
Let me explain how we are leveraging the power behind Product Hunt so you can do it too for your SaaS product.
First of all, of course, you need a product.
But what is a product?
A product can be a completely new working tool or just an upgrade of your existing software.
Or in this case, even an eBook can be successfully placed on the Top #3 Products on Product Hunt.
We tried a brand new product and an upgrade of an existing one, and we did succeed more when it was just an extension of our product.
Yes, you read it well. I was thinking that if you want to launch on PH you need to have a brand new product.
But after watching what was going on with the charts, I’ve recognized a pattern of products that are not actually “products”.
We launched our first product on PH, our Live Chat software, 3 years ago. This is the launch in numbers:
Noting exciting right? Right.
We were small, we didn’t know how to do it.
And we were in beta.
In the meantime, a few months ago, we did have another launch: our Knowledge Base Platform
From this launch, we saw a lot more traction, and we discovered the method to launch.
This is the traffic of the Knowledgebase software landing page compared to the same day of the previous week.
It’s quite a good bump uh? 162% more traffic than usual.
And the traffic didn’t stop the day after.
I was so excited about that launch that I wrote an article on how we ended up in the TOP 5 Products and how you can do the same.
This time, I’ve used the system described in the article and it was even better.
Today the launch was quite different.
First of all, we didn’t spend 1 year to build the product to launch on PH. We spent 2 weeks to improve an existing one.
Before giving you the details let’s see some numbers:
These are the visits for the Visual Funnel Builder landing page.
It’s just incredible. Isn’t it?
The results are not final because from the knowledge base launch we are still getting traffic and great leads after 5 months.
The keys of a successful launch on Product Hunt are:
Product Presentation is one of the most important key factors. I’ve described how to have a great product presentation in this article here.
A Strong Community is what you will need to have the initial traction to rump up faster the charts.
To do so, we have created a Customerly Founders Club Facebook Group where we share anticipations and collaborate with people to build the products.
Creating a Facebook Group is something I strongly suggest you do for your business.
The first thing I did was creating hype 3 days before the launch by creating an event in the group showing part of the product improvement.
We have got 96 participants for the webinar on Zoom.
First thing I did after publishing on Product Hunt was launching the news as a post on the Customerly Founders Club group:
1 hour later we were #5 with only this post on the group. 😎
4 hours later we started our live webinar with zoom (90 participants) and I shared the live on Facebook.
We have got 300 views in total and during the webinar, I specifically remarked our 3rd position on Product Hunt and asked politely to share their feedback on Product Hunt.
After the webinar, I’ve sent an email campaign to all our users to share the launch on Product Hunt explaining them the new improvements.
These are the results from the campaign:
A lot of people shared their love for what we did and this keeps us on the position till the end of the day.
The number of signups that subscribed in these two days is incredible. More than 200 companies subscribed and who knows how many will come during the following months.
A complementary result is an impact on enterprises.
We are having enterprises working with Customerly to improve their customer service of course, but this kind of launch exposes our brand to even bigger ones.
We track with Albacross who is visiting our website and these are few names that landed on Customerly after the Top positioning on PH:
This is a system you would use at your advantage.
We learned how to leverage the power of the Product Hunt community to impact the tech industry in a smart and lean way.
We are going to develop our products by thinking about micro launches to do on Product Hunt to have this traction every 1-2 months to increase drastically our brand recognition and positioning.
If you need any help with your launch I’ll be more than happy to help you personally. Just reach out through the live chat mentioning product hunt 🙂
Luca Micheli is a serial tech entrepreneur with one exited company and a passion for bootstrap digital projects. He's passionate about helping companies to succeed with marketing and business development tips.