Are you searching for ways to increase your website conversion? Have you tried using different methods with little to no results?
The truth is:
You are not alone.
Ok, you don’t believe me. Let’s check it out.
The average conversation rate is pegged at 2.35%. But the top 10% of companies are seeing 3-5x higher conversion rates than average.
But, with a live chat software, you can get more conversions.
A study by ICMI revealed that live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.
The question now is: How do you use live chat software to increase your website conversion.
Below are ways you can increase your website conversion using a live chat software.
Imagine you walked into store A to purchase a pair of shoes. As you looked around, no one seems to notice you, they were all busy doing their thing. You searched for your favorite color and size, but couldn’t find it. As a result, you became tired and you walked out. Moving on, you went to the next store B. A sales attendant smiled at you and welcomed you. She asked you what you wanted to buy, and she lead you to where to get it. She helped to search for the color and the size; you took them, paid and left the store.
The scenario that played out at store B is the ideal thing to do on your website, that is if you don’t want to lose sales. The first thing to do when a visitor is on your website is to welcome them warmly. So, create a warm welcome message through your live chat software and show it to them when they arrive. How you welcome your website visitors through a live chat software impacts your customers’ experience. Therefore, create a friendly and warm greeting to set the tone for positive customer experience on your website.
The time frame of the greeting matters. You don’t expect me to wait for 20 minutes in your store before you greet and assist me. Likewise, you wouldn’t expect your visitors to wait for long before you greet them. Typically, a time frame of about 5 seconds of the time they arrive at your website is ideal to greet them.
Check out Customerly for instance, when a visitor lands on the home page, a live chat message appears within a few seconds to welcome them with the message below:
We introduce our mission and also offer to help.
If you use Customerly, it is easy to set it up and there are various options you can also use. If you are not using Customerly yet, you can try it out for 14 days. The pricing thereafter is budget-friendly for all businesses. You can sign up here.
Now let’s set it up.
Log into your Customerly dashboard, click on your profile, click on app settings and click on Live chat settings as shown below.
On the page, you can see two options for your welcome message. One for visitors and the second one for logged-in or registered users. Type in your welcome message and save the setting. The message will be shown to website visitors within 5 seconds of arriving on your website.
To get your creative juice flowing, below are five epic examples you can copy and use on your live chat software.
The second way you can get higher website conversion through your live chat software is to “profile your website visitors“.
The next thing you can do to increase your website conversion using a live chat software is to profile your website visitor. This will enable you to identify the right lead with the highest potential to convert based on the questions you ask. Most importantly, profiling gives insight into your prospects details such as name, city or country.
Customerly allows you to profile your website visitors.
To set up visitors profile in Customerly, go to app settings and click on profiling.
Enable profiling and choose 3 attributes you want to ask your prospects to fill. For instance, you can ask for the name, email address, and location. For each attribute, you will create a description to make it easy for your visitors to respond.
In the image above, for example, I created a description for the attribute “name” and “Email address”
On the other hand, don’t make it compulsory for users to fill. You can also allow anonymous users to use the live chat software. Although it is difficult to get visitors to offer their details, it will amaze you to know customers are ready to give their data if they know the purpose.
When you get their email address, create a marketing automation campaign to follow them up right inside your Customerly dashboard. Not all Live chat software has this feature. It is a plus if you use Customerly.
The third way you can increase your website conversion through your live chat software is to “create a detailed FAQ“.
When someone visits your website, they are looking for answers to their questions. Therefore, you need to create a set of FAQs that provides answers to frequent or popular questions about your product or service. For example, you can put it in a document and keep it close to your live chat software so it will be fast to copy the answers when visitors ask similar questions.
Now, you need to be balanced here. Customers or visitors don’t always like canned answers from live chat software. It can turn them off. So, change up your ready-made answers before sending it to customers. Above all, add a human touch to it.
If the answer to their question is not found in the FAQ, you can ask to pass them to an agent who can solve it.
The fourth way you can increase your website conversion through your live chat software is to “Turn your chat box to a subtle ad copy“.
Live chat software is known for communicating with visitors and prospective customers. What about using it to increase conversion and as a result drive sales? There is so much you can achieve with a live chat software on your website. Why not use your live chat software to serve as a subtle ad pop up? This is not to encourage blatant advertising of your products on your live chat box. In other words, what you can do is to ask for how you can help them and then subtly add an ad copy. Check out Prymaxe, for example, and see how they did it below:
They first offered to help and subsequently asked their prospects if they needed a deal? This is very subtle and effective.
The firth way you can increase your website conversion through your live chat software is to “Train your customer support“.
Having a trained customer support can help you boost your website conversion tremendously, most importantly if they use live chat software. A study revealed that 77% of customers won’t make a purchase on a website if there’s no live chat option
The duty of a customer support team is to help reduce the amount of email and phone tickets coming in and as a result, help solve customers’ problems. Live chat software is a great support system because it allows your team to quickly address customers’ concerns and questions without having to create a ticket. Customers prefer live chat compared to other channels.
This is why you need to train them. You need a team that knows your product or service well, so they can answer questions on it.
One way you can do this is to use your sales reps for your live chat system at the beginning. They know what customers want and as a result, they can help more than the support team. Allow your sales reps to handle the support questions for a few weeks at least. Consequently, they can document frequently asked questions and provide answers to it. Use the document to train your support team.
Live chat software is a tool that every online business that needs customer interaction should use. As you can see above, it can increase your website conversion tremendously. Therefore, if you are looking to get started, sign up here to try out Customerly for a period of 14 days and then upgrade after that.
Luca Micheli is a serial tech entrepreneur with one exited company and a passion for bootstrap digital projects. He's passionate about helping companies to succeed with marketing and business development tips.