We are always searching for new tricks to improve our metrics. Today I want to share with you a single tip that can improve your email open rate by 40%.
In fact, this hack is not widely used yet and you can take advantage before everyone else does it.
Have you ever received a newsletter on Gmail on your phone? I guess so.
Check out now on your phone how many emails have the colored circle on their left with a single letter in it. Checked?
I guess 90% of them has a colored circle and just some of them have a clear face in it.
People are more willing to open the email if they can see a human face near the text.
Why? Because the email looks like it was sent personally by you.
So how can I add my face to that circle to improve the email open rate?
It’s easy. Let’s start!
When you send a campaign with Customerly Email, normally this address is something like this email@example.com
If you are using Customerly to send your newsletter you should use this address to proceed to the next step.
If you are using Customerly with your own domain, check out what the sender address and proceed.
Luca Micheli is a serial tech entrepreneur with one exited company and a passion for bootstrap digital projects. He's passionate about helping companies to succeed with marketing and business development tips.