The definitive tools list to run your SaaS

Luca MicheliFeb 27, 2020
The definitive tools list to run your SaaS

If you are running a SaaS, you know very well how important are the tools to track, analyze, communicate with your customers. We have created a series of tools we use in Customerly to improve our product every single day.

Here you can find a definitive list for every startup or SaaS business of the most helpful tools we know and we personally suggest.

Analyze market validation and competitors

  • SimilarWeb: Reveal your competition’s analytics & online strategy
  • Google Surveys: Get responses from your audience
  • Whois: Find who is behind a website domain

Analyze your SaaS

  • Yandex: Analyze your traffic and see every visitor’s session
  • Hotjar: is a new and easy way to truly understand your web and mobile site visitors
  • Albacross: Reveal companies identity when they visit your website

Customer Support

Tools for Hosting & Domains

  • Amazon Web Services: The most complete, secure and scalable hosting in the world
  • Siteground: The easiest and cheap hosting service I know. We use it for our WordPress instances
  • NameCheap: The cheapest domain provider


Project Management

  • Paymo – Allows small businesses to manage projects from planning to payment. 
  • Asana: It’s free to use, simple to get started, and powerful enough to run your entire business.
  • Trello: Trello lets you work more collaboratively and get more done.
  • Slack: Communication platform for workplace
  • Jira: The #1 software development tool used by agile teams
  • ProofHub: Fulfill all your project management needs such as team communication and work schedule, with all-in-one PM software.

Improve your Writing

Images optimization

  • ImageOptim: Optimize your images
  • TinyJPG: Optimize JPG images
  • TinyPNG: Optimize PNG images
  • Canva:  Design graphics easily
  • Icons8: Great resource for Icons, vectors and Pictures
  • Unsplash: Great resource for free pictures to use without license

Viral Marketing

Email Marketing

Affiliate marketing

  • Tapfiliate: Easily create, track and grow your own affiliate marketing programs.

Mobile apps

  • AppTweak: ASO App Store Optimization
  • AppRadar:  ASO to improve your store positioning
  • Firebase: Goole Analytics for mobile apps


Money management

  • Rebrandly: brand, track and share short URLs using a custom domain name

This post is constantly updating with new interesting tools. If you want to receive updates, follow us on Facebook Customerly 

Luca Micheli

Luca Micheli

CEO @ Customerly

Luca Micheli is a serial tech entrepreneur with one exited company and a passion for bootstrap digital projects. He's passionate about helping companies to succeed with marketing and business development tips.

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