Fatture in Cloud made its customers loyal because of Customerly
Fatture in Cloud is the leading platform in the Italian Market to handle your invoices.
Live chat is fantastic because we can answer immediately to every visitor interested in our services.
We have created a Prospect team and a smart assignment rule that assign automatically every new conversation coming from the landing pages.
We also have instructed the customer support team that these messages must be a high priority.
Having a Live Chat on our website has helped a lot our brand to establish trust to all our visitors. We believe that the live chat has added incredible value to our proposition.
People love Fatture in Cloud because of its instant customer service ready to help them.
We have created several automations that work for us to nurture, engage and recover customers.
To nurture our incoming leads we use the Customerly automation to deliver automated emails once per week on how to become a successful freelancer. We have created a series of 12 emails after the magnet (eBook of the freelancer) to nurture them.
To engage our customers we deliver a series of in-app related messages based on their behaviours.
To recover customers we deliver thanks to the automation an email with a survey to understand what is not working for them.
Thanks to the automations we have a higher engagement that mean more interaction that brings more conversions into paying customers.
How important is to understand your customers' needs?
To me is the most important thing for every successful business. For this matter, Customerly is a must have.
In fact, thanks to the integrated surveys we can deliver in-app surveys to a specific audience and have answers in a blink of an eye.
We run about 15 surveys per year and we take advantage of the user segmentation to choose our delivery audience.
What was your reply rate before Customerly?
We cannot even track it. Now we have thousands of answers in few hours. I was astonished when I saw the reply rate to 45%.