Blog Post

Borgo Lanciano find out how to make their customers happier even before the check-in

What is Borgo Lanciano?

Borgo Lanciano, a 4 stars Wellness Hotel, in the heart of Marche Region near Macerata – immersed and surrounded by a wide park and green hills, from the Lanciano Castle to the Sibillini Mountains.

Why is so important to avoid contact us pages?

Their web agency suggested them to use Customerly because people are tired waiting for a reply in a contact us page. This is why Borgo Lanciano has cleverly added to their acquisition funnel our Customerly Live Chat.  

"It was painful to reach out with our guests who were less willing to waste their time in the booking phase and everything has become smarter and faster now. Speed ​​is king. Customerly became immediately popular as a tool."
David Dignani

Local Advisor & Web Manager


How about replace the contact page with a Live Chat?

It’s a lot of fun! We didn’t expected to receive such an interaction! In the very first 20 days we’ve got more than 200 conversations. 

We never had such a conversion rate from our website. This is related to the live chat service.

Did you noticed any improvement by using Customerly?

65% more conversion from simply visitors in actual customers thanks to our Customerly live chat system.

Smart team, Smart rules.

Borgo Lanciano uses successfully the smart assignments rules to assign messages to the accommodation, wellness center or restaurant team automatically.

Automated messages to re-engage

They are using Customerly Automation to engage more their leads and propose them a discount to come back. 

"Customerly has satisfied our needs and have met our design requirements. The tool was so easy to install and it went far beyond our expectations."
David Dignani

Local Advisor & Web Manager


Borgo Lanciano, a 4 stars Wellness Hotel, in the heart of Marche Region near Macerata – immersed and surrounded by a wide park and green hills, from the Lanciano Castle to the Sibillini Mountains.

Travel, Leisure, Luxury

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Italy