How NJL Optimized User Conversion and Boosted Revenue with Customerly

About the Customer

Not Just Analytics is a fast-growing SaaS platform that helps individuals and agencies manage Instagram profiles more effectively by turning complex insights into actionable strategies. With thousands of daily users from around the world, their mission is to make Instagram analytics simple, meaningful, and accessible to everyone.

The Challenge: Scaling Communication Across a Global Audience

As Not Just Analytics grew, so did the need to handle customer communications at scale. Every day, thousands of users visited the platform — asking questions, exploring paid features, and seeking support. The team needed a solution that could centralize conversations, guide users through onboarding, and help convert free users into paying customers.

“We needed a way to manage communication with the thousands of people using our website daily — across all time zones.”

Previously, communication was fragmented and unscalable. They were also evaluating Intercom but found it cost-prohibitive and inflexible for their growth trajectory.

The Solution: Unified Support, Marketing, and Onboarding with Customerly

After testing alternatives, Not Just Analytics chose Customerly for its seamless integration, flexible live chat, and conversion-focused automation features.

Key Features They Use:

• Live Chat for instant customer communication
• Funnels to guide users through onboarding and upgrades
• Team-based inboxes to manage requests efficiently
• In-app surveys to gather real-time user feedback
• Newsletters to keep their audience informed and engaged
  

“We were live in minutes. Our developer Andrea implemented the chat in just a few clicks — incredibly smooth setup.”

Results: Higher Revenue, Better Conversion, and Stronger Productivity

Since implementing Customerly, Not Just Analytics has seen a marked improvement in both operational efficiency and revenue generation.

• Increased conversion from free to paying users thanks to Funnel and Live Chat automations
• Higher Monthly Recurring Revenue (MRR) as a direct result of optimized onboarding
• Greater productivity through internal team routing and saved conversations
• Faster task resolution by assigning chats to the right team member in real time

“I don’t look at it just in terms of cost savings.

I look at how much more we’re earning now, thanks to the way we guide ‘undecided’ users through the conversion funnel.”

A Platform That Grows With You

The Not Just Analytics team continues to be impressed by Customerly’s product roadmap and the team’s dedication to constant improvement.

“What impressed us the most is the continuous work by the Customerly team. Every update brings genuinely useful new features.”

Why They Chose Customerly Over Intercom

While Intercom was considered during the evaluation phase, it was ultimately ruled out.

“Intercom was just too expensive and couldn’t align with our pace of growth. Customerly gave us what we needed — and more — at the right scale.”

Conclusion

With Customerly, Not Just Analytics now communicates at scale, nurtures its community, and grows revenue — all while maintaining a lean, efficient support operation.

“Customerly helps us convert more, communicate better, and scale smarter. It’s not just a cost-saving tool — it’s a revenue growth engine.”

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