Customerly vs Gorgias: The Better Alternative for Conversational Support

Discover why modern support teams are switching from Gorgias to Customerly for faster, smarter, AI-driven customer service that scales with your business.

Why Consider a Gorgias Alternative?

As businesses look to deliver faster, smarter, and more scalable customer service, many Gorgias users are exploring alternatives due to escalating costs, ticket-based pricing limitations, and a need for more advanced AI automation. While Gorgias is known for its ecommerce integrations and unified inbox, its model can quickly become expensive as ticket volumes grow, and advanced AI capabilities are often restricted to higher tiers. This creates friction for teams that want to automate more without ballooning expenses or complexity.

Modern support teams require platforms that not only streamline customer conversations across channels but also empower them with truly human-like AI, actionable automation, and flexible pricing that scales with usage—not just ticket volume. As SaaS, mobile apps, and platforms prioritize customer satisfaction and operational efficiency, the limitations of traditional models like Gorgias become increasingly apparent. That's where Customerly stands out as a compelling alternative, putting advanced AI, automation, and multichannel support within reach for growing businesses.

By considering alternatives like Customerly, companies can overcome the pain points associated with Gorgias—such as per-ticket costs, upgrade pressure for essential features, and limited AI on lower plans. Customerly prioritizes per-seat pricing, robust AI automation available across all paid plans, and a broader set of engagement tools, enabling businesses to deliver exceptional support without compromise.

Platform Overview

ProductDescription
GorgiasGorgias is a conversational AI platform for ecommerce that drives sales and resolves support inquiries throughout the entire customer journey. Its AI Agent acts as a super-agent handling conversations, including order editing, subscription management, and AI-powered product recommendations. It integrates with ecommerce platforms like Shopify, Magento, and BigCommerce, providing a streamlined and hyper-personalized customer assistance experience.
CustomerlyCustomerly is an AI-first customer service platform designed to automate support with advanced AI Agents that switch between AI Assistant and human escalation. It offers customizable workflows, NPS & CSAT surveys, email marketing automation, live chat, and customer success tools, catering especially to SaaS companies looking to scale support efficiently.

While Gorgias is tailored for ecommerce, offering deep integrations with major platforms like Shopify and Magento, it often comes with added complexity and a focus on sales-driven support. Customerly, on the other hand, is engineered for SaaS, mobile apps, and modern platforms seeking to automate and personalize support at scale. Its AI-powered workflows, seamless escalation to human agents, and built-in engagement tools help teams reduce manual workload while boosting customer satisfaction.

With Customerly, businesses gain an all-in-one solution that combines conversational AI, live chat, CRM, surveys, and email marketing—enabling them to manage the entire customer journey from a single platform. This holistic approach not only accelerates response times but also delivers actionable insights to continuously improve support operations.

Pros and Cons

FeatureGorgiasCustomerly
ProsIntegrations; Ease of Use; Customer Support; Easy Integrations; Easy AccessCustomer Support; Features; Useful; Helpful; Quick Setup
ConsExpensive; Bugs; Ticketing Issues; Update Issues; Data ManagementCost; Cost Limitations; Expensive; AI Limitations; Bugs

Gorgias stands out for its integrations and user-friendly interface, but users often cite high costs, bugs, and issues with ticket management as major drawbacks. Frequent update problems and data management limitations can disrupt workflows and impact team productivity. Customerly is praised for its robust features, helpful support, and streamlined setup, though some users mention cost and occasional bugs. However, Customerly's commitment to continuous improvement and transparent, scalable AI automation make it a more future-proof choice for teams that want to grow without limits.

Feature Comparison

FeatureGorgiasCustomerly
Unified InboxYesYes
AI ChatbotYes (Enterprise only)Yes (All paid plans)
Automation (Macros/Workflows)YesYes
Shopify/Magento/BigCommerce IntegrationYesVia integrations/API
Email Marketing AutomationNoYes
NPS/CSAT SurveysSatisfaction SurveyNPS & CSAT Surveys (Growth/UItimate)
Live ChatYesYes
Help Center/Knowledge BaseNo (limited)Yes
Video CallsNoYes (Growth/Ultimate)
CRM IntegrationLimitedYes (Growth/Ultimate)
Custom WorkflowsYesYes
Real-Time Team CollaborationYesYes
Customizable TemplatesYesYes
Analytics & ReportingRevenue statistics (Pro+)Team analytics, customer feedback, surveys, advanced analytics (Ultimate)
Voice & SMSYes (Advanced+)No
Facebook & Instagram IntegrationYesGrowth+/API
API & WebhooksYesGrowth+/API

Customerly delivers robust AI chat capabilities on all paid plans, while Gorgias restricts advanced AI to enterprise tiers. Customerly further differentiates with built-in email marketing, NPS/CSAT surveys, a help center, video calls, and flexible CRM features—making it an all-in-one choice for SaaS, platforms, and customer-centric businesses. For businesses seeking advanced automation without enterprise price tags, Customerly offers greater accessibility and business value.

Best for Industries

Gorgias is a strong fit for ecommerce retailers needing deep integrations with Shopify, Magento, and sales-driven automations. However, its feature set and pricing are less optimized for SaaS companies, mobile apps, or platforms that rely on personalized, AI-driven customer engagement across more than just sales inquiries.

Customerly is purpose-built for SaaS, mobile apps, platforms, and marketplaces that require scalable, multi-channel support and proactive customer engagement. Its advanced AI (Aura), in-app surveys, NPS/CSAT, live chat, video calls, CRM, and automation tools are tailored to tech-driven teams who want to reduce manual workload and deliver exceptional customer experiences at every stage of the journey. Customerly is especially valuable for:

  • SaaS companies: Automate onboarding, in-app support, and retention with AI and email workflows.
  • Mobile apps: Engage users in real time, gather feedback, and resolve issues instantly.
  • Marketplaces: Manage complex multi-party support with smart routing and AI-powered self-service.
  • Platforms: Centralize communication, automate repetitive queries, and boost NPS/CSAT scores.

Pricing Analysis

PlanGorgiasCustomerly
Entry Price$10/mo (50 tickets, +$0.40 per extra)€19/seat/mo (500 interactions, 10 AI conversations)
Mid-tier$50/mo (300 tickets, +$40 per 100 extra)€69/seat/mo (1000 interactions, 20 AI conversations, advanced features)
Advanced$300/mo (2,000 tickets, +$36 per 100 extra)€99/seat/mo (5,000 interactions, 50 AI conversations, all features)
EnterpriseContact for custom pricingCustom/Ultimate
AI ChatbotEnterprise onlyAll paid plans
Free TrialYesYes

Key takeaways: Gorgias appears affordable at entry but becomes expensive as support volume grows due to ticket-based overages. Essential AI automation is restricted to high-cost enterprise plans, and overage costs for extra tickets can quickly escalate. Customerly uses transparent per-seat pricing with generous interaction and AI conversation allowances, starting at €19/seat/month, and includes advanced AI on every paid plan—unlocking automation for teams of any size without unpredictable bills. All Customerly plans support unlimited contacts, and additional AI conversations are a straightforward $0.45 each, making cost management predictable as you scale.

User Ratings

AspectGorgiasCustomerly
Meets Requirements8.98.9
Ease of Use9.09.2
Ease of Setup8.68.9
Ease of Admin8.99.2
Quality of Support8.79.2

Customerly consistently scores higher for ease of use, setup, administration, and support quality. This translates to faster onboarding, less training, and more productive teams. The higher support rating indicates Customerly’s commitment to customer success, ensuring teams get help when they need it and can maximize platform value from day one.

Comprehensive Feature Comparison Table

FeatureGorgiasCustomerly
AI ChatbotYes (Enterprise only)Yes (All paid plans)
Unified InboxYesYes
Live ChatYesYes
Email Marketing AutomationNoYes
NPS/CSAT SurveysSatisfaction SurveyNPS & CSAT (Growth/Ultimate)
Help Center/Knowledge BaseLimitedYes
Video CallsNoYes (Growth/Ultimate)
CRM IntegrationLimitedYes (Growth/Ultimate)
Automation Rules/MacrosYesYes
Custom WorkflowsYesYes
Facebook/Instagram IntegrationYesGrowth+/API
API & WebhooksYesGrowth+/API
Team CollaborationYesYes
Team AnalyticsLimitedUltimate
Advanced ChatflowsLimitedGrowth/Ultimate
Email TemplatesYesGrowth/Ultimate
Multi-language SupportYesUltimate
Contact/Company TrackingLimitedGrowth/Ultimate
Anonymous LeadsNoGrowth/Ultimate
In-app SurveysNoGrowth/Ultimate
White LabelNoGrowth/Ultimate
Public APIYesGrowth/Ultimate
Zapier IntegrationYesGrowth/Ultimate

Migration Benefits

Switching from Gorgias to Customerly is straightforward and designed for rapid ROI. The Customerly team provides onboarding assistance, data import, and workflow migration to minimize downtime. With intuitive setup, teams can be fully operational in days—not weeks. Moving to Customerly unlocks immediate cost savings by eliminating ticket-based overages, giving teams predictable per-seat pricing and AI automation from day one. The advanced AI (Aura) can automate up to 60% of support conversations, freeing human agents to focus on complex issues and strategic initiatives. With seamless escalation, robust analytics, and an all-in-one platform, Customerly empowers your team to deliver exceptional experiences and scale support effortlessly.

In summary: If your business is outgrowing Gorgias’s model, wants to reduce costs, automate more with AI, and centralize customer engagement, Customerly is the modern alternative built for growth, efficiency, and customer delight.

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