Customerly vs Olark: The Better Alternative for AI-Powered Conversational Support

Discover why modern support teams are switching from Olark to Customerly for faster, smarter, AI-driven customer service that scales with your business.

Why Consider a Olark Alternative?

Choosing the right conversational support platform directly impacts customer satisfaction, support team efficiency, and your bottom line. While Olark has long been a popular live chat tool for small and medium businesses, many teams today are seeking alternatives that offer deeper automation, advanced AI capabilities, and better scalability for growing businesses. Common pain points with Olark include operator-based pricing that can quickly add up as your team grows, limited customization options, basic reporting, and a lack of advanced AI functionality on most plans.

As customer expectations rise and support teams strive to do more with less, companies are realizing that basic live chat isn’t enough. Businesses need solutions that deliver human-like AI automation, robust analytics, and a seamless omnichannel experience—all at predictable, cost-effective pricing. That’s where Customerly stands out as a leading Olark alternative.

Modern SaaS, mobile app, and platform businesses need to scale support without scaling costs or complexity. Customerly’s AI-powered approach automates up to 60% of conversations with Aura, its intelligent assistant, helping your team focus on high-value interactions. With transparent, scalable pricing and a rich set of features, Customerly addresses many of the limitations that lead businesses to look beyond Olark.

Platform Overview

Olark is designed for small to medium businesses seeking an easy-to-use live chat solution with automation and CRM integrations. It excels in real-time communication and team management but may have pricing and customization limitations for larger teams. Olark’s strengths include user-friendly setup, comprehensive automation for basic workflows, and a broad range of third-party integrations. However, its per-operator pricing model and limited feature depth can become restrictive as your company grows.

Customerly is a modern, AI-first customer service platform built for SaaS businesses and fast-growing teams. It combines AI-powered chat, email marketing, customer success tools, and a robust CRM in one platform. Customerly’s Aura AI assistant automates up to 60% of support conversations, delivering human-like quality and freeing your agents for more complex queries. With a focus on customizable workflows, advanced analytics, and seamless team collaboration, Customerly is engineered to scale with your business while keeping costs predictable.

Pros and Cons

ProsCons
Olark: User-friendly; Comprehensive automation; Extensive integrations; Strong team management Reliability issues; Pricing based on operators can be expensive; Limited customization; Basic reporting
Customerly: Customer support; Rich feature set; Helpful and quick setup Cost; Cost limitations; AI limitations; Some bugs

Olark’s simplicity and integrations make it easy for small teams to get started, but the operator-based pricing and basic reporting can hinder scaling. Customerly’s feature-rich platform and AI-driven automation provide a compelling alternative for businesses seeking to improve efficiency and customer experience, though some users note a learning curve and the need to explore advanced features to maximize value.

Feature Comparison: Olark vs Customerly

While both platforms deliver essential live chat and integration capabilities, Customerly’s AI-first design offers significant business advantages. Here’s how the core features compare:

FeatureOlarkCustomerly
AI ChatbotYes (Enterprise only)Yes (All paid plans)
Live ChatReal-time chat; File sharing; Visitor trackingAI-powered live chat; Video chat
AutomationAutomated greetings; Chat routing; Offline messagingAI Assistants with intelligent escalation; AI workflows; Email marketing automation
CRM & IntegrationsCRM and help-desk integrations; 100+ appsCRM integration; Workflow automation
Team ManagementAgent activity reports; Chat limits; RoutingTeam inboxes; AI and team insights
Analytics & FeedbackChat transcripts archive; Basic reportsNPS & CSAT surveys; Detailed customer insights
CustomizationCustomizable chatbox; Pre-chat formsCustomizable workflows
Additional FeaturesPowerUps: cobrowsing, live translation, visitor insightsPromoter redirection; AI sentiment analysis; Smart prioritization
Video CallsNoYes
Email MarketingNoYes
Unlimited ContactsNoYes
Help Center / Knowledge BaseNoYes
Canned ResponsesYesYes
AI Sentiment AnalysisNoYes
CSAT/NPS SurveysNoYes

Business Value: Customerly’s AI-powered automation means up to 60% of queries can be resolved without agent involvement, reducing workload and improving response times. Video chat, advanced analytics, and integrated email marketing help you deliver a seamless, proactive customer experience—all from a single dashboard.

Best for These Industries

  • SaaS & Tech: Customerly’s deep AI automation, customizable workflows, and API access are ideal for fast-scaling SaaS and tech companies with complex support needs.
  • Mobile Apps: Mobile-first teams benefit from Customerly’s omnichannel messaging, knowledge base, and AI-powered self-service for high-volume user queries.
  • Platforms & Marketplaces: Built-in CRM and team collaboration tools allow platforms to manage multiple support channels and brands from one place, with contextual AI support.
  • Customer Success Teams: NPS/CSAT surveys, promoter redirection, and advanced analytics help customer success teams drive retention and engagement.

While Olark is suitable for small businesses with basic chat needs, Customerly is engineered for teams that require automation, customization, and scale.

Pricing Analysis

Pricing transparency and scalability are critical for growing teams. Here’s how the current plans compare:

PlanOlarkCustomerly
Base Price$17/operator/monthCore: €19/seat/mo
Growth: €69/seat/mo
Ultimate: €99/seat/mo
Included SeatsPer operatorPer seat (unlimited contacts)
AI ConversationsEnterprise only (add-on)Included: 10–50/month (plan-dependent)
Free TrialYesYes
Unlimited ContactsNoYes
Key Add-OnsPowerUps (extra cost)Advanced AI, Video Calls, Surveys included (Growth & Ultimate)
Typical Team of 6$102/month€114/month (Core)

Hidden Costs: Olark’s per-operator pricing means costs rise as your team grows. Advanced AI and analytics require Enterprise or paid PowerUps, making total spend unpredictable. In contrast, Customerly’s plans include robust AI, CRM, and unlimited contacts, so you won’t pay extra as you scale.

Both platforms offer a free trial. Customerly’s cost per AI conversation is transparent ($0.45), and its AI features are available on all paid plans—not just enterprise tiers.

User Ratings

AspectOlark RatingCustomerly Rating
Overall Stars4.3 (223 reviews)4.4 (38 reviews)
Meets Requirements8.98.9
Ease of Use9.39.0
Ease of Setup9.08.6
Ease of Admin9.08.9
Quality of Support8.88.7

Both platforms receive strong ratings for usability and support. Customerly users highlight the quick setup, responsive support team, and comprehensive feature set, especially for AI-first companies. Olark is praised for ease of use, though some reviews cite limitations as teams scale or require deeper automation.

Complete Feature Comparison Table

FeatureOlarkCustomerly
Live ChatYesYes
AI ChatbotEnterprise onlyYes (All paid plans)
Video ChatNoGrowth & Ultimate
AI Sentiment AnalysisNoUltimate
Email MarketingNoGrowth & Ultimate
CRMIntegrationsGrowth & Ultimate
Help Center / Knowledge BaseNoGrowth & Ultimate
Unlimited ContactsNoYes
Advanced AutomationPowerUps (extra)Growth & Ultimate
Canned ResponsesYesYes
Surveys (CSAT/NPS)NoGrowth & Ultimate
Custom ChatflowsRules-basedGrowth & Ultimate
Smart Assign / Team RoutingBasicGrowth & Ultimate
Integrations (Zapier, Webhooks)100+ appsGrowth & Ultimate
Multi-language SupportLive translation (PowerUp)Ultimate (Live translate)
Analytics & ReportingBasicGrowth & Ultimate
Mobile SupportYesYes
Free TrialYesYes

Migration Benefits

Switching from Olark to Customerly is a straightforward process with dedicated onboarding and migration support. Customerly’s team assists with data migration, chat history, and workflow setup, ensuring minimal disruption. The intuitive UI and helpful setup guides mean your team can start benefiting from advanced AI automation and enhanced features within days—not weeks.

ROI & Time-to-Value: With Customerly, you’ll automate up to 60% of conversations, reduce manual workload, and deliver faster, more personalized support. Predictable pricing and unlimited contacts mean you won’t face surprise costs as you grow. The result: higher customer satisfaction, improved agent productivity, and lower total cost of ownership compared to operator-based pricing models.

Ready to future-proof your customer support? Discover how Customerly can help your business deliver next-generation conversational support—start your free trial today.

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