Customerly vs Smartsupp: The Better Alternative for Conversational Support

Why Consider a Smartsupp Alternative?

While Smartsupp provides a straightforward live chat and AI chatbot experience for online businesses, many teams start looking for alternatives as their support needs evolve. Common pain points include limited advanced AI capabilities, missing features required for efficient scaling, and a pricing structure that can become expensive as team size and requirements grow.

Smartsupp’s basic free plan is appealing for small businesses, but its feature set quickly becomes restrictive for organizations needing deeper automation, customer insights, and multi-channel support. Advanced AI and automation are only available on the highest tiers, forcing teams to pay for enterprise pricing to keep up with customer expectations.

Additionally, businesses report challenges with feature limitations, the absence of robust customer engagement tools, and higher total costs as they add users or require more conversations. These constraints can lead to operational inefficiency, slower response times, and ultimately, a less satisfying customer experience.

That’s why modern support, SaaS, and growth-oriented companies are switching to Customerly — a platform designed for scalable, AI-powered conversational support that goes beyond chatbots, empowering teams to automate up to 60% of queries with human-like quality and drive real business results.

Platform Overview: Smartsupp vs Customerly

While Smartsupp excels at providing a user-friendly chat experience for e-commerce and webshops, its automation and AI are reserved for enterprise plans. Customerly, by contrast, is purpose-built for high-growth teams needing to scale support without sacrificing quality. With its Aura AI assistant, Customerly automates up to 60% of conversations with natural, human-like responses, and enriches the customer journey with advanced engagement, feedback, and marketing tools.

Customerly’s platform extends beyond support to cover the entire customer lifecycle, offering AI-powered workflows, CRM integration, surveys, team analytics, and seamless omnichannel communication — all designed to help SaaS businesses, platforms, and marketplaces scale efficiently.

Pros and Cons

Analysis: Smartsupp is praised for simplicity and fast onboarding, making it a good fit for basic needs or smaller teams. However, its biggest drawbacks — high costs for advanced features, missing capabilities, and AI limitations — become significant as your business grows.
Customerly also delivers ease of use and robust features, but stands out for superior customer support and rapid setup. While both solutions have some cost or AI limitations, Customerly’s automation, advanced features, and helpful support staff drive much higher operational efficiency and customer satisfaction for scaling teams.

Feature Comparison: Smartsupp vs Customerly

Business Value: Customerly’s AI and automation features are available on all paid plans, not just enterprise. This enables even small teams to benefit from advanced mission-based AI, automation, customer feedback, and omnichannel engagement. For SaaS and tech companies, Customerly’s integrated surveys, CRM, and marketing tools deliver data-driven insights and proactive engagement that Smartsupp simply can’t match without extensive upgrades.

Best for Industries

• SaaS: Customerly’s AI-powered workflows, deep integrations, and customer success tools make it the top choice for SaaS companies scaling support and onboarding.
• Mobile Apps: In-app surveys, NPS, and live chat enable app businesses to capture feedback and boost retention with automated, personalized support.
• Platforms & Marketplaces: Advanced automations, segmentation, and mission-based chatbots help platforms handle large volumes of support efficiently.
• Growth Teams: With multi-channel support, rich analytics, and marketing automation, Customerly is ideal for businesses aiming to scale rapidly without ballooning support costs.

Pricing Analysis

• Hidden Costs: Smartsupp’s AI chatbot and multichannel integrations are locked behind the most expensive plan, which can quickly inflate costs for growing teams.
• Customerly’s Model: AI automation is included in all paid plans, with predictable pricing per seat and unlimited contacts. Cost per AI conversation is transparent ($0.45), and teams can scale features without surprise add-ons.
• Free Trials: Both platforms offer entry-level access, but only Customerly delivers advanced AI automation and engagement tools from the start, not just at enterprise level.

User Ratings: What Do Customers Say?

Both platforms rate highly for usability and setup, with Smartsupp slightly ahead on initial ease. However, Customerly’s reviews consistently praise its helpful support team and feature-rich approach, which becomes invaluable as businesses scale and need more than just basic chat. Customerly’s advantage grows with advanced support, automation, and reliability at higher volumes.

Comprehensive Feature Comparison Table

Migration Benefits: Switching to Customerly

• Seamless Migration: Customerly offers concierge onboarding, easy data import, and step-by-step migration tools to ensure a smooth transition from Smartsupp without data loss or downtime.
• Faster Time-to-Value: With quick setup and intuitive workflows, teams start seeing productivity gains and automation results within days — not weeks.
• Higher ROI: By automating up to 60% of support with Aura AI, Customerly slashes manual workload, speeds up responses, and boosts customer satisfaction, delivering a measurable return on investment as you grow.
• Dedicated Support: Customerly’s support team is available to guide your migration, answer questions, and ensure your organization gets the most from the platform right away.

Ready to scale your support with AI-powered automation and deliver exceptional customer experiences? Switch from Smartsupp to Customerly today and unlock the full potential of your team.