Performance Marketing

Definition

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., 'retailers' or 'merchants') pay marketing companies (a.k.a, 'affiliates' or 'publishers') when a specific action is completed; such as a sale, lead, or click.

Usage and Context

Performance Marketing is used by companies to expand their reach into the market through partnerships with affiliates who promote the company's products or services. Advertisers only pay when a specific action (like a purchase, a form submission, or a click) is taken by a user, making it a cost-effective and risk-free form of advertising.

FAQ

What are the types of Performance Marketing?

There are several types of Performance Marketing, including Affiliate Marketing, Influencer Marketing, Email Marketing, Search Engine Marketing (SEM), and Social Media Marketing.

How does Performance Marketing work?

In Performance Marketing, advertisers partner with affiliates to promote their products or services. The affiliates are then paid a commission for every action completed by a user, such as a sale, lead, or click.

Related Software

There are several software tools available to manage Performance Marketing campaigns, such as HasOffers, CAKE, Voluum, and HitPath.

Benefits

Performance Marketing offers several benefits, including cost-effectiveness, risk-free advertising, measurable results, and a wider reach into the market.

Conclusion

In conclusion, Performance Marketing is an effective and efficient form of online advertising that offers measurable results and a high return on investment.