Segmenting

## Definition Segmenting, in the context of marketing, is the process of dividing a broad target market into subsets of consumers or businesses that have, or are perceived to have, common needs, interests, and priorities. Then, designing and implementing strategies to target them. ## Usage and Context Segmenting is commonly used in marketing to tailor promotional efforts to specific populations, rather than trying to reach an entire market. It can be done based on a variety of factors including age, location, behavior, and more. This allows businesses to more effectively reach and serve their target audience, leading to increased customer satisfaction and business success. ## FAQ ### What are the types of market segmentation? There are four primary types of market segmentation: demographic, geographic, psychographic, and behavioral. ### Why is segmenting important in marketing? Segmenting is important in marketing because it allows businesses to target specific groups of customers, thereby increasing the effectiveness of their marketing efforts. ## Related Software Many customer relationship management (CRM) software like Salesforce, [HubSpot](https://www.customerly.io/blog/hubspot-competitors/), and Zoho have built-in features for segmenting. ## Benefits Segmenting helps businesses to understand their customers better, tailor their marketing and product offerings to specific customer needs, improve customer service, identify new opportunities, and increase profitability. ## Conclusion In conclusion, segmenting is a key marketing strategy that enables businesses to effectively reach and serve their target audience.