Customerly Glossary

CaaS (Communication as a Service) is a cloud-based model for outsourcing enterprise communication solutions, offering cost savings, scalability, and flexibility.

Business Intelligence (BI) is a technology-driven process used to analyze data and present actionable information to aid corporate decision making.

Workforce Management (WFM) is a set of processes that optimizes the productivity of employees, involving forecasting, scheduling, tracking, and reporting.

VOIP, or Voice Over Internet Protocol, is a technology that allows voice calls over a broadband internet connection instead of a traditional phone line.

ROI (Return on Investment) is a financial metric used to measure the profitability of an investment. It compares the gain or loss from an investment relative to its cost.

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives.

IoT refers to the network of physical devices connected to the internet, exchanging data and interacting without human intervention.

EaaS (Everything as a Service) is a business model that allows companies to offer their products or services on an as-needed basis via the internet.

An in-depth explanation of Customer Experience Management (CXM), its usage, benefits, related software, and its importance in enhancing customer satisfaction and business growth.

TTS, or Text to Speech, is a technology that reads digital text aloud. It's used in various sectors, including education and business.

GDPR is a data protection regulation introduced by the EU to protect the privacy of its citizens. It applies to organizations within and outside the EU.

An API is a set of rules that allows software applications to communicate with each other. It defines the methods and data formats for communication.

CTI (Computer Telephony Integration) is a technology that allows computers to manage telephone calls, improving efficiency and customer service.

AHT (Average Handle Time) is a key performance indicator used in call centers to measure the total time spent on a customer interaction.

BPO is a business practice where one organization hires another company to perform tasks that the hiring organization needs for its own business operations.

A Service Level Agreement (SLA) is a contract that specifies the level of service expected from a service provider. It sets expectations and provides a framework for service delivery.

IVR, or Interactive Voice Response, is a technology that allows a computer to interact with humans through voice and DTMF tones.

Workflow Automation is a strategy that uses technology to automate manual tasks in a workflow, improving efficiency and productivity.

Web Analytics is the process of collecting, measuring, analyzing, and reporting web data to understand and optimize web usage.

A value proposition is a statement that explains the unique value a product or service provides, how it solves a problem, and why it's better than the competition.

User Journey is a visual representation of a user's experience with a website or app, providing insights into their behavior, motivations, and obstacles.

A comprehensive explanation of 'User Interface', its definition, usage, related software, benefits, and FAQs.

User Engagement is a key metric used to evaluate the interaction level a user has with a digital product or service.

User Acquisition is a vital digital marketing strategy that involves attracting new users to a platform, product, or service to drive business growth.

Traffic Acquisition is the process of attracting visitors to a website through various digital marketing strategies. It leads to increased visibility, more leads, and ultimately, more sales.

A target market refers to a specific group of potential customers that a business aims to reach with its products, services, and marketing efforts.

Target audience refers to a specific group identified as the intended recipient of an advertisement or campaign, sharing similar characteristics.

A Strategic Partnership is a cooperative agreement between two businesses to mutually benefit and achieve a common goal.

Split testing, or A/B testing, is a method used in digital marketing to compare two versions of a digital asset to determine which one performs better.

Social Proof is a psychological phenomenon used in marketing where people imitate others' actions, assuming they have more knowledge about a situation.

Social Commerce is the use of social media platforms to promote and sell products and services, enhancing the online shopping experience.

Self-Service Business Intelligence (SSBI) is a tool that allows business users to analyze data without the need for extensive IT intervention.

Retargeting is a form of online advertising that helps you keep your brand in front of bounced traffic after they leave your website.

Remarketing is a digital marketing strategy aiming to re-engage visitors who have previously interacted with a website or app, encouraging them to complete a purchase.

Public Relations is a strategic communication process that helps organizations build beneficial relationships with their publics.

Predictive analytics is a technology that uses data analysis to predict future events based on historical data. It involves the use of statistical algorithms, machine learning techniques, and AI.

Personal branding is a process of developing a reputation and impression of an individual, often linked to their name. It involves managing your name and reputation.

Paid Search is a digital marketing strategy where advertisers pay a fee each time their ad is clicked, buying visits to their site.

Paid media refers to any form of advertising that costs money, including traditional and digital advertising. It's an essential part of a comprehensive marketing strategy.

Organic reach refers to the number of unique individuals who view your content without paid promotion. It is a key performance indicator in social media marketing.

The network effect is a business phenomenon where the value of a product or service increases with the number of users. It's a key concept in the digital economy.

Native Advertising is a form of paid media that blends with the user's online experience. It's non-disruptive and often found in social media feeds or as recommended content.

Mobile Marketing is a digital strategy to reach a target audience on their mobile devices via multiple channels, promoting goods, services, and ideas.

Micro-moments are intent-rich moments when decisions are made and preferences shaped, providing an opportunity for brands to connect with consumers.

Media planning is a strategic process used in advertising to ensure that promotional messages effectively reach the target audience.

Media buying is the process of acquiring media inventory for advertising. It involves negotiation, strategizing, and continuous monitoring.

A marketplace is a location or platform where buyers and sellers interact to trade goods or services. It can be physical or virtual.

List Building is a process used in email marketing to gather potential customers' contact information, allowing businesses to directly engage with their audience.

LinkedIn Marketing is a social media marketing method that uses LinkedIn's network of professionals to promote products or services.

Interactive content is a form of content that requires active engagement from the audience. It's used in digital marketing to engage users, collect data, and improve user experience.

Influencer Marketing is a social media marketing strategy that uses endorsements from influencers to promote products or services.

A heatmap is a graphical representation of data using different colors to represent different values. It is used in various fields like web analytics, biology, and geography.

Growth Hacking is a marketing strategy focused on rapid business growth using innovative, low-cost strategies to acquire and retain customers.

Geotargeting is a marketing strategy that allows businesses to deliver personalized content based on users' geographical location.

Geofencing is a location-based service that enables businesses to interact with users within a specific geographic area. It's used in advertising, security, and logistics.

Frictionless Experience refers to making customer interactions smooth and effortless, often in a digital context. It's crucial for customer satisfaction and business success.

Experiential Marketing is a strategy that engages consumers using branded experiences. It helps in creating a stronger connection between the consumer and the brand.

Exit Intent is a digital marketing technology that tracks user behavior on a website, triggering a response when they indicate an intent to leave.

Evergreen content is SEO-friendly content that remains relevant and fresh for readers over a long period of time, helping in improving SEO rankings, generating leads, and boosting brand authority.

Engagement Rate is a key metric in digital marketing that measures the level of interaction users have with your content on social media platforms.

E-commerce refers to the buying and selling of goods or services using the internet. It includes the transfer of money and data to facilitate these transactions.

Display advertising is a type of digital marketing involving the use of graphical ads on websites, social media, and apps to promote brands or products.

Digital Transformation refers to the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers.

A digital footprint is the trail of data you leave while using the internet. It includes your online activities and can be used by marketers, law enforcement agencies, potential employers, and identity thieves.

Digital Experience refers to the interaction a user has with an organization on the internet. It's crucial for businesses to enhance their user's digital experience.

Digital Asset Management (DAM) refers to the process of organizing, storing, and retrieving rich media and managing digital rights and permissions.

Data visualization is a graphical representation of data, making complex data understandable and usable. It's used in business intelligence and data analysis.

Data Driven Marketing is a strategy that uses data to understand customer behavior and tailor marketing strategies. It enhances business decisions and marketing effectiveness.

Customer segmentation is a marketing strategy that involves dividing a target market into subsets of consumers with common needs and interests.

Cross-channel marketing is a strategy that provides a seamless shopping experience across different channels. It improves customer engagement and drives growth.

Cost Per Engagement (CPE) is a digital advertising model where advertisers pay for each user interaction with a specific ad unit.

Copywriting is the art of writing persuasive text for advertising or marketing, aiming to drive the reader to take a specific action.

A 'Cookie' is a small piece of data stored on the user's computer by the web browser while browsing a website. It helps in providing personalized web experiences.

Conversion Rate is a key metric in digital marketing, measuring the percentage of website visitors who take a desired action.

A conversion path is a sequence of events a website visitor takes to complete a desired action. Understanding this path can help optimize a website for conversions.

Conversion Optimization is a system for increasing the percentage of website visitors who complete a desired action on a webpage.

Content Syndication is a digital marketing strategy where web content is re-published by a third-party website to improve online presence, SEO, and drive more traffic.

Content Marketing is a strategic marketing approach that focuses on creating and sharing valuable, relevant content to attract and engage a target audience.

Content Management is a set of processes and technologies that support the management and publishing of information in any form or medium.

Cloud Computing is a model for delivering IT services where resources are retrieved from the internet through web-based tools and applications.

Click Path is a sequence of pages visited by a user on a website, analyzed to understand user behavior and enhance the user experience.

Channel Attribution is a marketing analytics technique that helps understand which marketing channels are most effective in leading to a desired outcome.

Call tracking is a method used by businesses to identify where their phone leads are coming from by assigning unique numbers to different ad channels.

Brand Equity is the value a company gains from a product with a recognizable name. It's influenced by customer experiences and perceptions.

Brand awareness is the level of recognition that consumers have with a brand and its attributes. It influences consumer decisions and promotes customer loyalty.

Big Data refers to large data sets that can be analyzed to reveal patterns, trends, and associations. It's used in many sectors for various purposes.

Banner Blindness is a phenomenon where users ignore banner-like information on a website, reducing the effectiveness of banner ads.

Average Order Value (AOV) is a key e-commerce metric that measures the average total of every order placed with a merchant over a defined period.

App Store Optimization (ASO) is the process of improving an app's visibility and discoverability within an app store's search results.

Analytics is the systematic computational analysis of data or statistics, used to discover, interpret, and communicate meaningful patterns in data.

Agile Marketing is a tactical approach promoting quick, data-driven decisions to pursue high-value marketing efforts.

An affiliate network is a platform that connects businesses with affiliate marketers, providing a centralized place for affiliate marketing programs.

Adaptive content refers to the strategy of customizing and personalizing digital content based on the individual user's context to improve engagement and conversion rates.

Word of Mouth (WOM) is an unpaid, organic form of promotion where individuals share information about a product, service, or event.

A VPN or Virtual Private Network is a service that encrypts your internet connection and enhances your online privacy and security.

Learn about VOD (Video on Demand), a technology that allows users to watch video content at their convenience. Explore its usage, benefits, related software, and more.

SMTP is a set of rules used by computers to send and receive emails. It is simple, reliable, and widely used.

SMB stands for Small and Medium Business, typically referring to companies with 10 to 500 employees. They play a vital role in our economy and society.

An in-depth guide on Search Engine Marketing (SEM), a digital marketing strategy to increase the visibility of a website in search engine results pages.

SaaS is a cloud computing model that delivers applications over the internet, eliminating the need for local installation and maintenance.