Customerly Glossary

RTB or Real-Time Bidding is a digital advertising method where ad inventory is bought and sold on a per-impression basis, in real time.

ROAS (Return on Ad Spend) is a marketing metric that measures the revenue generated in relation to the cost of an advertising campaign.

RFQ (Request for Quotation) is a document that an organization submits to suppliers soliciting price quotes for a specific product or service.

An RFP (Request for Proposal) is a document that an organization uses to solicit bids from potential vendors for a desired IT solution.

An RFI (Request for Information) is a business process used to collect information about the capabilities of various suppliers. It is often used in the procurement process.

OOO is a term used in professional settings to indicate that an individual is not in their usual work environment, often used in email communications.

OKR, or Objectives and Key Results, is a goal-setting framework that helps organizations set, track, and achieve their goals.

The Internet Protocol (IP) is a set of rules for sending and receiving data over the internet, using unique IP addresses to identify devices.

HTML (Hypertext Markup Language) is the standard markup language for creating web pages. It structures the content on the web.

Google Analytics is a free web analytics tool by Google that tracks and reports website traffic, providing valuable insights for businesses.

CPA, or Cost Per Acquisition, is a financial metric in digital marketing that measures the cost to acquire a paying customer on a campaign level.

A Data Management Platform (DMP) is a centralized system used to collect, organize, and analyze large sets of data, primarily used in digital marketing and advertising.

Data Analytics (DA) is a process of analyzing data to uncover hidden patterns, correlations and other insights, aiding in decision-making.

Viral Marketing (VM) is a strategy that uses viral content to increase brand awareness and reach a wider audience. It leverages social networks for promotion.

SOM, or Serviceable Obtainable Market, is a business term referring to the realistic market reach of a company or product.

SAM (Serviceable Available Market) is a business term for the part of the total market that can realistically be reached by a company's products or services.

TAM (Total Addressable Market) is the overall revenue opportunity available to a product or service if 100% market share was achieved.

PR (Public Relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

A/B testing is a digital marketing strategy used to compare two versions of a webpage to determine which one performs better.

MAU (Monthly Active Users) is a key performance metric that measures the number of unique users who engage with a platform within a specific month.

DAU (Daily Active Users) is a key metric used to measure the success of an online product, app, or website, representing the number of unique users who engage with a product within a 24-hour period.

CPM (Cost Per Mille) refers to the cost an advertiser pays for one thousand views or impressions of an advertisement, used to measure the cost effectiveness of a campaign.

CPC (Cost Per Click) is an advertising metric that represents the amount paid by an advertiser for each click on their ad.

PPC, or Pay Per Click, is a model of internet marketing where advertisers pay a fee each time their ad is clicked.

A CMS (Content Management System) is a software that allows you to create, manage, and modify content on a website without needing to have technical skills.

CRO (Conversion Rate Optimization) is a systematic process that increases the percentage of website visitors who complete a desired action, thus improving a website's effectiveness.

A Demand Side Platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts.

B2B SaaS is a model where software companies provide applications to businesses over the internet, offering scalability, cost-effectiveness, and flexibility.

A webhook is a method that provides real-time information to other applications, triggering an action when a specific event occurs.

Video marketing is a crucial part of modern digital marketing strategies, used to engage audiences, promote brands, and improve SEO.

User Generated Content (UGC) refers to any form of content posted by users on online platforms, often used by businesses in their marketing strategies.

Unique Value Proposition (UVP) is a clear statement that highlights the unique benefits and distinctiveness of a business, product, or service.

A Unique Selling Proposition (USP) is a distinct advantage that sets a product or service apart from its competitors. It is a key element in marketing strategies.

Time To Market (TTM) is the period from product conception to its availability for sale. It's a crucial business metric influencing competitiveness and revenue generation.

A subprocessor is a third-party data processor appointed by a data controller to conduct specific processing activities on personal data.

Stealth marketing is a subtle advertising strategy where customers are marketed to without realizing they are part of a campaign.

A spam filter is a program that detects unwanted email, preventing these messages from reaching a user's inbox. It improves email experience and security.

Small Business Loan is a type of funding specifically designed for small businesses. It aids in growth, expansion, and operational needs.

Shared Media refers to digital content shared by users or brands across various social media platforms, extending a brand's reach and visibility.

Scaling in business refers to the process of adjusting a company's operations in response to market demand. It's a critical strategy for managing growth and profitability.

RSS, or Really Simple Syndication, is a web feed that enables users to access updates to online content in a standardized format.

Return On Sales (ROS) is a financial ratio used to measure a company's profitability. It's calculated by dividing net income by total sales.

Remittance Email refers to a communication sent to inform a recipient that a payment has been made or is due. It serves as proof of payment.

Relationship Management is a strategy to maintain and enhance interactions with stakeholders, aiming to improve business relationships and drive sales growth.

A recipient is an individual or entity who is intended to receive something. It's used in various contexts, including business, communication, law, and technology.

Reach in marketing refers to the total number of different people or households exposed to an advertising campaign during a specific period.

Push notifications are messages sent from an application to a device without a specific request from the user, often used to engage users and provide updates.

Psychographic Segmentation is a marketing strategy that categorizes consumers based on their psychological characteristics, allowing for more targeted marketing.

Promotional pricing is a strategy where businesses temporarily reduce prices to increase sales and attract customers.

A promotional email is a form of email marketing aimed at promoting a product, service, or event. It can help drive sales, increase engagement, and build brand loyalty.

Plain Text Email is a simple, universally compatible email type without any formatting or graphics, often used in professional communication.

A pitch deck is a brief presentation often used during meetings with potential investors, providing a quick overview of a business plan.

Owned media refers to any web property a company controls, such as websites, blogs, and social media profiles, used to control their message and branding.

Outreach Marketing is a strategy that involves leveraging relationships with influencers and industry professionals to reach a broader audience and enhance brand visibility.

Opt-in email lists refer to a consent given by web users, allowing the sender to send further information via email.

Opt Out refers to the action of choosing not to participate in something, often related to digital marketing and privacy.

One-to-one marketing is a customer relationship management strategy emphasizing personalized interactions with customers.

Multimedia content is a combination of different types of media such as text, audio, images, animations, video, and interactive content used to deliver information in a more engaging way.

Mobile Optimization is the process of adjusting your website to ensure that users accessing via mobile devices have an optimized experience.

Media coverage refers to the exposure or visibility given to an event, issue, or person by media outlets. It's crucial in PR, advertising, and marketing.

A media company is an organization that creates, publishes, and distributes content through various channels such as print, broadcast, and digital media.

Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.

Marketing publicity refers to the strategies used by businesses to generate public awareness and attention towards their brand, products, or services without directly paying for it.

A market test is a process by which a company gauges potential customer response to a product or service before it is fully launched in the market.

Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

A mail server is a computerized system that sends and receives emails. It works as a virtual post office, storing incoming mail for distribution to users and sending out outgoing mail.

List hygiene is the process of maintaining a clean, accurate email list by removing inactive or invalid addresses, improving email marketing effectiveness.

List Cleaning is a process used in email marketing to ensure the accuracy and relevance of an email list by removing inactive or irrelevant addresses.

A landing page is a standalone web page created for marketing or advertising campaigns with the goal of converting visitors into leads.

JavaScript is a high-level, object-oriented programming language widely used for web development to create interactive elements.

Learn about interactive tools - software or applications that enhance user engagement and productivity in various fields.

Inside sales refers to sales made remotely, often involving professionals using technology to communicate with potential clients and close deals.

An infographic is a visual representation of information or data, used to simplify complex subjects and enhance engagement.

A hyperlink is a clickable reference in a document that directs users to another page. It is an essential tool in SEO and enhances user experience.

Guerilla Marketing is a creative and cost-effective strategy that uses unconventional methods to promote a product or brand. It can yield high results and generate buzz.

A footer is a section at the bottom of a webpage or document that contains important information and navigation options.

Event marketing is a strategy that involves promoting a product, service, or organization through themed events, offering direct interaction with potential customers.

An email whitelist is a list of approved email addresses or domains from which an email filter allows messages to land directly in the inbox.

An email thread is a chain of email responses that follow an original email. They simplify email communication by keeping all relevant messages together.

Email spoofing is a technique used in cybercrime where the sender's address is altered to appear from a different source.

Email spam, also known as junk email, is unsolicited bulk messages sent through email. This term includes the definition, usage, FAQs, related software, benefits, and conclusion.

An Email Service Provider (ESP) is a company that offers services for sending out email campaigns. It's a crucial tool for email marketing.

Email integrations refer to the process of combining your email service with other software systems to enhance functionality and improve workflows.

Email Deployment is the process of creating, scheduling, and sending bulk emails to a targeted audience, often using an Email Service Provider.

An email client is a software application that enables users to send, receive, and manage their emails directly from their device.

Email Click Rate is a critical metric in email marketing that measures the percentage of people who click on a link within an email.

An Email Blocklist is a database of IP addresses or domains suspected of sending spam emails, used to protect email users.

An email blast is a method of sending a single email to a large group of recipients simultaneously. It's a popular marketing technique used to reach a wider audience.

Email Automation is the process of sending automated emails to subscribers based on their interactions with a company.

Earned media refers to publicity gained through promotional efforts other than paid media advertising, such as customer reviews and word-of-mouth recommendations.

Double opt-in is a two-step email subscription process where a user must confirm their desire to receive communications, improving email list quality.

DMARC is an email-validation system that helps protect email domains from spoofing, phishing scams, and other cybercrimes.

Direct Mail Advertising is a marketing strategy that involves sending promotional materials directly to potential customers. It's a powerful tool for targeted, tangible communication.

Digital medium refers to an electronic system that uses binary codes to transmit or store information, used for communication, entertainment, education, and business.

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Demographic segmentation is a market research strategy used to segment a market based on demographic variables like age, gender, income, etc., to tailor marketing strategies.

Data Hygiene is the process of cleaning, maintaining, and ensuring the accuracy of data in a database, dataset or table.

Customer Sales Promotion refers to the marketing techniques used by businesses to stimulate consumers to make a purchase or increase the quantity of products bought.

Customer Management is a strategy used by businesses to manage relationships and interactions with customers, driving sales and improving satisfaction.

Customer Lifetime Value (CLV) is a predictive analysis technique used to calculate the total net profit a company can make from any given customer.