Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.
SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your website.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.
Google Adwords, Bing Ads, and Yahoo Search Ads are among the popular SEM software used by businesses.
SEM can provide numerous benefits like driving leads and sales and increasing the visibility of the brand and the website, providing clear and trackable ROI, reaching out to an audience that is actively searching for your products or services, and helping in the establishment of dominance in your industry.
In conclusion, SEM is a potent online marketing strategy that can help your business attract new customers, increase revenues, and cut acquisition costs.