Customerly vs LiveChat: AI customer service vs classic live chat
LiveChat is the legacy live chat brand. Customerly is the AI-first all-in-one platform built for SaaS support teams in the AI-agent era.
Overview
LiveChat is the long-standing live chat brand, founded in 2002 and one of the original chat widgets for web businesses. It pairs with ChatBot (a separate product in the LiveChat family) for AI-driven flows.
Customerly is the AI-first SaaS alternative. Aura is available on every plan at a flat $0.45 per AI conversation and speaks any language in the world, while the platform bundles live chat, email marketing, surveys, video calls, and a help center per seat.
Pricing comparison
| Plan | LiveChat | Customerly |
|---|---|---|
| Entry | Starter — $20/agent/mo | Core — €19/seat/mo, Aura at $0.45 per AI conversation |
| Mid-tier | Team — $41/agent/mo | Growth — €69/seat/mo, all features |
| Top-tier | Business — $69/agent/mo + ChatBot add-on | Ultimate — €99/seat/mo, multi-locale + advanced analytics |
Feature comparison
| Feature | LiveChat | Customerly |
|---|---|---|
| Autonomous AI agent | ChatBot — separate product | Aura — $0.45 per conversation |
| AI languages | Fixed list of supported languages | Any language in the world |
| Live chat | Best-in-class classic chat | Yes |
| Email marketing | No | Included on Growth+ |
| NPS / CSAT | No | Included on Growth+ |
| Video calls | No | Included on Growth+ |
| Help center | HelpDesk (separate product) | Yes (multilingual on Ultimate) |
When to choose LiveChat
- You only need a classic live chat widget and don't want a full platform.
- You're already using the LiveChat family (LiveChat + ChatBot + HelpDesk + KnowledgeBase) and want to stay in that stack.
- You prefer mature, narrow tools over all-in-one platforms.
When to choose Customerly
- You want autonomous AI resolution at a flat $0.45 per conversation, without buying a separate chatbot product.
- You want to consolidate chat + AI + email + surveys + help center into one tool.
- You're a SaaS team that needs platform breadth, not just a chat widget.
Migration
Customerly imports LiveChat conversation history, contacts, and tags. Migration takes 1-2 weeks.
Verdict
LiveChat is the right pick for teams that only need a classic chat widget. Customerly is the right pick for SaaS support teams that want full platform breadth in one per-seat fee, with autonomous AI at a flat $0.45 per conversation.
Frequently Asked Questions
Is Customerly better than LiveChat?
For SaaS support teams, yes. LiveChat is a classic live chat tool with agent assist features. Customerly bundles live chat, email marketing, surveys, video calls, and a help center per seat, with autonomous AI (Aura) at a flat $0.45 per AI conversation — covering the full SaaS support workflow.
Does LiveChat have AI?
LiveChat offers ChatBot (a separate product) and AI assist features. Customerly's Aura is a fully autonomous AI agent available on every paid plan at a flat $0.45 per AI conversation.
Pricing comparison?
LiveChat starts at $20/agent/mo (Starter) and scales to $69/agent/mo (Business). ChatBot is priced separately. Customerly starts at €19/seat/mo, with Aura at a flat $0.45 per AI conversation.
Which is better for SaaS?
Customerly is purpose-built for SaaS support, with Aura available on every plan at a flat $0.45 per AI conversation. LiveChat is the better fit for teams that only need a live chat widget and don't want a full customer service platform.
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