Co-browsing, short for collaborative browsing, is a software-enabled technique that allows someone to navigate a web page simultaneously with a remote user. This interactive technology enables real-time communication and interaction on a single web application.
Co-browsing is widely used in customer support, where an agent can guide customers through complex processes or forms on a website. It's also used in online sales to provide personalized product recommendations. Digital marketers use co-browsing to deliver interactive demos or presentations to potential clients.
Unlike screen sharing, co-browsing only shares browser content and not the entire screen. This means that the co-browser cannot see other tabs, notifications, or anything else on the user's screen.
Yes, co-browsing is safe. It uses secure, encrypted connections and the co-browser does not have control over the user's machine.
Examples of co-browsing software include Surfly, Acquire, and LivePerson. These tools offer features like chat, video, and voice call integration, and some even provide advanced features like document sharing and remote control.
Co-browsing improves customer experience by providing real-time assistance, increasing engagement, and reducing resolution time. It also enhances online sales by providing personalized recommendations based on browsing behavior.
In conclusion, co-browsing is a powerful tool for enhancing online interactions, particularly in customer support and sales. It provides a personalized and interactive online experience that can significantly improve customer satisfaction and conversion rates.