CPM, or Cost Per Mille, is a commonly used term in digital advertising. It refers to the cost an advertiser pays for one thousand views or impressions of an advertisement. The term 'mille' is derived from Latin, meaning 'thousand'. This metric is used by marketers to measure the cost effectiveness and efficiency of a campaign.
CPM is commonly used in advertising to price ad spaces. Websites, for example, will charge a certain rate per 1,000 impressions of an ad. The CPM rate can vary depending on the platform, the specificity of the target audience, and other factors. To calculate the CPM, you divide the total cost of the campaign by the total number of impressions, then multiply the result by 1,000.
While CPM refers to the cost per 1,000 impressions, CPC (Cost Per Click) refers to the price paid by an advertiser for each click on their ad.
There are several strategies to lower your CPM. Some of these strategies include narrowing your target audience, improving your ad quality, and testing different ad placements.
There are several software that can help advertisers manage and optimize their CPM rates. These include Google AdWords, Facebook Ads Manager, and AdRoll.
CPM is a beneficial metric for advertisers as it allows them to measure the cost effectiveness of their campaigns. It also allows for easy comparison between different advertising platforms and campaigns.
In conclusion, CPM is an essential metric in digital advertising. It allows advertisers to measure the cost effectiveness of their campaigns and to optimize their advertising strategies.