Email Automation refers to the process of sending time or action triggered emails to subscribers with relevant information. These are not batch-and-blast emails, but are personalized and relevant. With email automation, you can ensure that your customers receive accurate, timely, and targeted emails.
Email automation is used extensively in digital marketing. It helps businesses to nurture leads, onboard new customers, increase customer engagement, and promote customer loyalty. It is also used to send transactional emails such as order confirmations, password resets, and welcome emails.
Email Automation is a strategy backed by marketing technology that enables marketers to send automated emails to people based on their interactions with a company.
Email Automation works by setting up a series of automated emails based on certain triggers or schedules.
There are numerous software available for email automation. Some of the most popular ones include MailChimp, Sendinblue, and Constant Contact.
Email automation offers numerous benefits. It saves time, increases engagement, improves customer experience, reduces errors, and drives revenue.
In conclusion, email automation is a powerful tool for any business. It allows you to communicate effectively with your customers, thus improving customer satisfaction and driving business growth.