Journey Builder is a marketing tool that enables marketers to create personalized, automated customer journeys across various channels.


Journey Builder is a feature found in the Salesforce Marketing Cloud that allows marketers to design and automate campaigns that guide customers through a progression of personalized experiences or 'journeys'. These journeys can be based on customer behavior, preferences, data, and events in a cross-channel marketing strategy.

Usage and Context

Journey Builder is utilized to create a customized marketing strategy for individual customers. This tool can track customer behavior across various channels such as email, mobile, social, and web, allowing marketers to deliver targeted content based on this behavior. It can be used in various contexts, such as sending a welcome series to new subscribers, re-engaging inactive customers, or following up on abandoned shopping carts.


What is Journey Builder used for?

Journey Builder is used to create personalized, automated customer journeys that guide customers through a sequence of experiences tailored to their unique behaviors and preferences.

How does Journey Builder work?

Journey Builder works by allowing marketers to design customer journeys based on triggers and actions. When a customer meets a specific trigger, such as signing up for a newsletter or abandoning a shopping cart, Journey Builder initiates the corresponding action, such as sending a welcome email or a reminder email.

Related Software

Other related software includes Adobe Experience Cloud, Oracle Marketing Cloud, and HubSpot Marketing Hub, which also offer tools for creating personalized customer journeys.


Journey Builder provides several benefits. It allows marketers to automate the delivery of consistent, personalized content across channels, which can lead to increased customer engagement and loyalty. It also provides actionable insights based on customer behavior, helping marketers to continually optimize their strategies.


In conclusion, Journey Builder is a powerful tool for creating personalized, automated customer journeys. It allows marketers to deliver the right content to the right people at the right time, resulting in more effective marketing campaigns and improved customer relationships.

Related Terms

Content Personalization

Content Personalization is a marketing strategy that uses data analysis and digital technology to deliver individualized content to recipients.

Cross-Channel Marketing

Cross-channel marketing is a strategy that provides a seamless shopping experience across different channels. It improves customer engagement and drives growth.

Customer Journey

The 'Customer Journey' is the process a consumer goes through from awareness to purchase of a product or service. It's essential for tailoring marketing strategies.

Customer Journey Analyst

A Customer Journey Analyst is a professional who maps, analyzes, and optimizes the customer journey to improve customer satisfaction, sales, and loyalty.

Customer Journey Analytics

Customer Journey Analytics is a data-driven approach to analyze the path a customer takes from first contact to the final conversion point.

Customer Journey Automation

Customer Journey Automation is a process that uses technology to automate and optimize every step of a customer's journey with a business.

Customer Journey Director

A Customer Journey Director is a professional who oversees and optimizes the customer's experience with a brand, improving customer satisfaction, loyalty, and advocacy.

Customer Journey Manager

A Customer Journey Manager oversees the customer's experience within a business, ensuring a positive and engaging journey from the first contact to purchase and beyond.

Customer Journey Mapping

Customer Journey Mapping is a visual tool that helps businesses understand their customer's experience and identify areas for improvement.

Customer Journey Mapping Solutions

Customer Journey Mapping Solutions refer to tools and strategies used to visualize and improve the customer interaction process with a business.

Customer Journey Strategist

A Customer Journey Strategist is a professional who optimizes the customer's experience with a company, driving growth and profitability.

Email Marketing Automation

Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.

Email Personalization

Email Personalization is the process of making email communications more relevant to each recipient, leading to higher engagement and conversion rates.

Inbound Marketing Automation

Inbound Marketing Automation refers to the use of software to automate inbound marketing tasks, enhancing efficiency and personalization.

MA (Marketing Automation)

A comprehensive guide on Marketing Automation (MA), its usage, benefits, related software, and common FAQs.

Marketing Automation

Marketing Automation is a technology that manages marketing processes and campaigns across multiple channels, automatically. It is used to streamline, automate, and measure marketing tasks.

Marketing Automation Analytics

Marketing Automation Analytics is the process of analyzing data from marketing automation tools to optimize strategies and improve ROI.

Marketing Automation Architect

A Marketing Automation Architect designs and manages marketing automation systems, integrating them with other business systems to streamline marketing operations.

Marketing Automation Consultant

A Marketing Automation Consultant helps businesses optimize their marketing efforts using automation tools and strategies.

Marketing Automation Consulting

Marketing Automation Consulting is a service that helps businesses implement and optimize marketing automation strategies to improve efficiency and drive growth.

Marketing Automation Coordinator

A Marketing Automation Coordinator manages and executes marketing campaigns through automation software, ensuring the success of automated marketing efforts.

Marketing Automation Developer

A Marketing Automation Developer is a professional who creates and manages software applications designed to automate marketing tasks.

Marketing Automation Director

A Marketing Automation Director oversees the use of automation tools in marketing processes, improving efficiency and revenue.

Marketing Automation Executive

A Marketing Automation Executive is a professional who manages and optimizes a company's automated marketing strategies, leveraging marketing automation tools.

Marketing Automation Manager

A Marketing Automation Manager oversees the use of technology to streamline, automate, and analyze marketing tasks and workflows.

Marketing Automation Officer

A Marketing Automation Officer is a professional who manages and optimizes a company's automated marketing strategies to increase efficiency and revenue growth.

Marketing Automation Platform

A Marketing Automation Platform is a software that helps businesses to automate marketing tasks, leading to increased efficiency and revenue.

Marketing Automation Software

Marketing automation software is a tool that automates marketing tasks, increases efficiency, and improves customer engagement.

Marketing Automation Specialist

A Marketing Automation Specialist is a professional who uses marketing automation software to streamline, automate, and measure marketing tasks and workflows.

Marketing Automation Strategist

A Marketing Automation Strategist is a professional who designs and manages automated marketing strategies. They use software to automate tasks, increase efficiency, and improve customer experiences.

Marketing Automation Technician

A Marketing Automation Technician manages the implementation of marketing automation systems, increasing efficiency and reducing errors in marketing efforts.

Mobile Marketing Automation

Mobile Marketing Automation is a technology-driven solution used to automate repetitive tasks in mobile marketing, enhancing engagement and conversion rates.


Personalization is a marketing strategy that uses data analysis and digital technology to deliver individualized messages and product offerings.

Personalization Algorithms

Personalization algorithms are used to analyze user behavior and preferences to provide a personalized user experience. They are commonly used in recommendation systems, search engines, and social media platforms.

Personalization Engine

A Personalization Engine is a technology-driven tool that uses AI to deliver individualized experiences to customers based on their preferences and behaviors.

Real-Time Marketing Automation

Real-Time Marketing Automation refers to the use of software to trigger personalized marketing actions based on real-time customer behaviors.

Real-Time Personalization

Real-Time Personalization is a marketing strategy that customizes user experience using real-time data for increased engagement and conversion rates.

Search Engine Marketing Automation

Search Engine Marketing Automation (SEMA) is the use of software to automate tasks in search engine marketing, improving online visibility and traffic.

Tools for Customer Journey Mapping

Explore the definition, usage, benefits, and related software of Tools for Customer Journey Mapping, which helps businesses understand and enhance the customer experience.

Web Personalization

Web personalization is a process that involves creating customized experiences for visitors to a website. It's widely used in e-commerce and digital marketing.
Live Chat Messenger Chat Details
Live Chat Messenger Conversation History

Elevate Customer Service to the Next Level. Today.

No Credit Card
Install in 60s
14-day Free Trial
You'll be in good company
0 businesses rely on us to improve their support, sales and marketing automation
  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol
  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol