Local SEO (Search Engine Optimization) is a subset of SEO that focuses on optimizing a website to be found in local search results. These results could be within Google Maps, or in the standard search results. Essentially, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.
Local SEO is used by businesses to promote their products or services to local customers. This is done through a series of strategies including local structured data markup, online reviews, and content creation. The context in which local SEO is used is when a business wants to increase its visibility in local searches.
While SEO focuses on improving your website's visibility on a global scale, Local SEO targets capturing traffic from searchers in the local area.
Local SEO is important because it helps businesses reach local customers. It is a highly targeted and timely approach, reaching customers when they need you.
Some related software that can assist with Local SEO include Moz Local, BrightLocal, and SEMRush.
The benefits of Local SEO are numerous. It increases online visibility for local consumers - 97% of people go online to find a local service, and 95% of them won’t go past the first page of the search results. Local SEO helps to increase your website’s rankings in the search results and in the local pack.
In conclusion, Local SEO is an essential part of any SEO strategy for local businesses. It helps to attract high-quality traffic, which leads to more sales and profitability.