A Lookalike Audience is a digital marketing concept used to target new users similar to an existing audience, commonly used on social media platforms.


A Lookalike Audience is a concept used in digital marketing, particularly on social media platforms like Facebook and LinkedIn. This audience is created by leveraging the data of existing customers or a specified audience. The platforms' algorithms then identify and target new users who share similar characteristics or behaviors with the existing audience, hence the term 'Lookalike'.

Usage and Context

Lookalike Audiences are primarily used in social media advertising campaigns to reach new potential customers who are likely to be interested in a business's products or services. The initial audience, often referred to as the 'source audience', can be based on a variety of factors such as demographics, online behavior, or purchasing history. This audience serves as the model for the Lookalike Audience, which the platform generates by identifying users with similar attributes.


What is the benefit of using a Lookalike Audience?

Lookalike Audiences allow businesses to expand their reach beyond their existing customer base, targeting users who are likely to have an interest in their products or services based on their similarity to the source audience.

How is a Lookalike Audience created?

A Lookalike Audience is created by using the data of an existing audience or customer base as a model. Social media platforms use algorithms to identify users who share similar characteristics with this source audience.

Related Software

Facebook and LinkedIn are two major platforms that offer the Lookalike Audience feature. They use sophisticated algorithms to analyze user data and create Lookalike Audiences.


Lookalike Audiences offer several benefits. They allow businesses to reach new potential customers, increase the effectiveness of their advertising campaigns, and improve their return on advertising spend.


In conclusion, a Lookalike Audience is a powerful tool for businesses looking to expand their reach on social media. By targeting users similar to their existing audience, businesses can more effectively reach potential customers who are likely to be interested in their products or services.

Related Terms

Audience Segmentation

Audience Segmentation is the process of dividing a broad target audience into subsets based on shared characteristics to deliver personalized messages or products.

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Target Audience

Target audience refers to a specific group identified as the intended recipient of an advertisement or campaign, sharing similar characteristics.

Target Audience Analysis

Target audience analysis is a method of identifying and understanding your potential customers to develop effective business strategies.
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  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol