Retargeting Automation is a digital marketing strategy that uses automated tools to re-engage potential customers who have previously interacted with a brand's online content.


Retargeting Automation refers to the use of automated tools and technologies to re-engage with potential customers who have previously interacted with a brand's online content, but did not convert or make a purchase. It involves the use of cookies to track user behavior and to display personalized ads to them when they visit other sites.

Usage and Context

In the digital marketing landscape, Retargeting Automation is used to boost sales and increase customer retention. It is particularly effective in e-commerce, where it can help to reduce cart abandonment rates and encourage repeat purchases. It works by collecting data on user behavior, such as pages visited, items viewed, and time spent on site. This data is then used to create personalized ads that are displayed to the user when they visit other sites. This keeps the brand at the top of the customer's mind, increasing the likelihood of a return visit and a conversion.


What is the difference between retargeting and remarketing?

Both terms are often used interchangeably, but they do have subtle differences. Retargeting typically refers to online ads served to users based on their past web activity, while remarketing usually refers to re-engaging customers with email.

How does retargeting automation work?

It works by placing a pixel or a cookie on your website. When a visitor comes to your site, the cookie is placed on their browser. This allows the retargeting platform to follow that user around the Internet and serve them ads based on their browsing behavior.

Related Software

Some popular software that enables retargeting automation includes AdRoll, Criteo, and ReTargeter. These platforms offer a range of features that make it easy to set up and manage retargeting campaigns.


Retargeting Automation offers several benefits. It allows brands to stay connected with their audience, even after they leave the website. It helps to increase brand awareness and recall, and can significantly boost conversion rates. It also offers a high return on investment, as it targets users who are already familiar with the brand and are therefore more likely to convert.


In conclusion, Retargeting Automation is a powerful tool for digital marketers. It allows brands to re-engage with potential customers, increase brand awareness, and boost conversion rates. With the right strategy and tools, it can deliver significant results and help to drive business growth.

Related Terms

CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization) is a systematic process that increases the percentage of website visitors who complete a desired action, thus improving a website's effectiveness.

Conversion Rate

Conversion Rate is a key metric in digital marketing, measuring the percentage of website visitors who take a desired action.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action. Learn more about CRO.

Customer Retention

Customer retention refers to strategies used by businesses to encourage repeat business and loyalty from their existing customer base.

Customer Retention Specialist

A Customer Retention Specialist is a professional responsible for managing customer relationships and ensuring customer loyalty and satisfaction.

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.


E-commerce refers to the buying and selling of goods or services using the internet. It includes the transfer of money and data to facilitate these transactions.

E-commerce Automation Specialist

An E-commerce Automation Specialist is a professional who uses technology to automate repetitive tasks within an e-commerce business, boosting efficiency and profitability.

E-commerce Marketing Analyst

An E-commerce Marketing Analyst is a professional who analyzes data to enhance a company's e-commerce performance.

E-commerce Marketing Director

An E-commerce Marketing Director is a professional who oversees all marketing activities of an e-commerce business, aiming to boost online presence, customer base, and sales.

E-commerce Marketing Manager

An E-commerce Marketing Manager is a professional who manages the online marketing strategies of a business, enhancing its brand awareness, driving traffic, and acquiring leads.

E-commerce Marketing Specialist

An E-commerce Marketing Specialist is a professional who uses digital marketing strategies to increase online sales.

E-commerce Marketing Strategist

An E-commerce Marketing Strategist is a professional who develops marketing strategies to promote an online business or e-commerce platform.

Upsell Conversion Rate

Upsell Conversion Rate is a KPI that measures the effectiveness of upselling strategies. It's used to increase average order value and boost revenue.
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  • epayco
  • appinstitute
  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter