Retargeting Campaign is a digital marketing strategy aimed at reaching out to users who have previously interacted with your website, app, or digital platform.


Retargeting Campaign, also known as remarketing campaign, is a digital marketing strategy that focuses on reaching out to users who have previously interacted with your website, app, or digital platform. It works by using cookies to follow your visitors on the web after they leave your site. When they visit other sites, your retargeting provider will display your ads, reminding them of your brand and encouraging them to return to your site.

Usage and Context

In the context of digital marketing, retargeting campaigns are used to keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help businesses reach the 98% of users who donโ€™t convert right away. These campaigns can be run on various platforms such as Google, Facebook, and Twitter, among others.


What is the difference between retargeting and remarketing?

While both terms are often used interchangeably, remarketing generally refers to re-engaging customers with email, while retargeting typically refers to serving ads to potential customers based on cookies.

How effective are retargeting campaigns?

Retargeting campaigns can be highly effective as they focus on users who have already shown interest in your product or service.

Related Software

There are several software tools available that can assist with retargeting campaigns. These include AdRoll, Criteo, Google Ads, and Retargeter.


Retargeting campaigns can increase brand exposure, provide higher conversion rates, and offer better ROI. They can also allow businesses to stay connected with their target audience, keeping the brand at the top of their mind.


In conclusion, a retargeting campaign is an effective marketing strategy that helps businesses convert potential customers who have shown an interest in their product or service. With the right approach and tools, retargeting campaigns can significantly boost your conversion rates and overall marketing success.

Related Terms

CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization) is a systematic process that increases the percentage of website visitors who complete a desired action, thus improving a website's effectiveness.

Conversion Rate

Conversion Rate is a key metric in digital marketing, measuring the percentage of website visitors who take a desired action.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action. Learn more about CRO.

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Upsell Conversion Rate

Upsell Conversion Rate is a KPI that measures the effectiveness of upselling strategies. It's used to increase average order value and boost revenue.
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  • paymo
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  • startupgeeks
  • nibol