Retargeting Campaign, also known as remarketing campaign, is a digital marketing strategy that focuses on reaching out to users who have previously interacted with your website, app, or digital platform. It works by using cookies to follow your visitors on the web after they leave your site. When they visit other sites, your retargeting provider will display your ads, reminding them of your brand and encouraging them to return to your site.
In the context of digital marketing, retargeting campaigns are used to keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help businesses reach the 98% of users who don’t convert right away. These campaigns can be run on various platforms such as Google, Facebook, and Twitter, among others.
While both terms are often used interchangeably, remarketing generally refers to re-engaging customers with email, while retargeting typically refers to serving ads to potential customers based on cookies.
Retargeting campaigns can be highly effective as they focus on users who have already shown interest in your product or service.
There are several software tools available that can assist with retargeting campaigns. These include AdRoll, Criteo, Google Ads, and Retargeter.
Retargeting campaigns can increase brand exposure, provide higher conversion rates, and offer better ROI. They can also allow businesses to stay connected with their target audience, keeping the brand at the top of their mind.
In conclusion, a retargeting campaign is an effective marketing strategy that helps businesses convert potential customers who have shown an interest in their product or service. With the right approach and tools, retargeting campaigns can significantly boost your conversion rates and overall marketing success.