Sentiment Analysis, also known as 'Opinion Mining', is a computational study of people's opinions, emotions, attitudes, and thoughts as expressed in written language. It is a field of study that lies at the junction of Natural Language Processing (NLP), Artificial Intelligence (AI), and Text Mining. It involves understanding the sentiments behind the words used in a text, be it positive, negative, or neutral.
Sentiment Analysis has a broad range of applications across various industries. Businesses use it to understand customer feedback, gauge public opinion about their products or services, and to monitor brand reputation. In politics, it's used to understand public opinion about policies or politicians. It's also used in social media monitoring, market research, and product analysis.
Sentiment Analysis uses NLP, text analysis, and computational linguistics to identify and extract subjective information from source materials.
Sentiment Analysis helps businesses understand how their customers feel about their products or services. This can help them make improvements and enhance customer satisfaction.
There are many software tools available for Sentiment Analysis including Brandwatch, Hootsuite, Sprout Social, and RapidMiner.
Sentiment Analysis provides a wealth of information that can be used to improve customer service, product development, marketing strategies, and more. It can help businesses identify negative feedback and take corrective action promptly.
In conclusion, Sentiment Analysis is a powerful tool that can provide valuable insights into public opinion and customer sentiment. It can help businesses improve their products and services, and make more informed decisions.