Shared Media refers to the digital content that is shared by users or brands across various social media platforms. It is a type of earned media where a brand's content is shared by its audience to their network. This type of media can include anything from images, videos, articles, blog posts, infographics, and more.
The primary usage of shared media is to increase a brand's reach and visibility. When content is shared, it reaches people who might not have been directly targeted by the brand's initial marketing efforts. This can lead to increased brand awareness, customer engagement, and potentially, conversions.
Brands often encourage their audience to share their content by creating high-quality, engaging, and shareable content. They might also run campaigns or contests that incentivize sharing.
Shared media is important because it extends a brand's reach beyond its immediate audience. It leverages the networks of its audience to reach more people, potentially leading to increased brand awareness and conversions.
Brands can encourage shared media by creating high-quality, engaging, and shareable content. They can also run campaigns or contests that incentivize sharing.
There are various software and tools available that can help brands with their shared media efforts. These include social media management tools like Hootsuite, Buffer, and Sprout Social, as well as content creation tools like Canva and Adobe Spark.
Shared media has several benefits. It helps increase brand visibility and reach, can lead to increased customer engagement and loyalty, and can potentially drive conversions. It also provides social proof, as people are more likely to trust recommendations from their network than direct marketing messages from brands.
In conclusion, shared media is a powerful marketing tool that brands can leverage to extend their reach and increase their visibility. By creating high-quality, shareable content and encouraging their audience to share it, brands can reap the many benefits of shared media.