SQL (Sales Qualified Lead) is a prospective customer who is ready for the next stage in the sales process.


SQL or Sales Qualified Lead represents a prospective customer that has been researched and vetted -- first by an organization's marketing department, and then by its sales team -- and is deemed ready for the next stage in the sales process.

Usage and Context

In the sales process, the SQL plays a vital role in moving a potential customer from a status of mere interest to one of active pursuit. The transition of a lead from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL) is a critical step in the sales funnel. A SQL usually indicates that the lead has met certain criteria and shows a high level of interest that justifies a direct sales follow-up.


What makes a lead sales qualified?

A lead becomes sales qualified when they have shown a certain level of interest in the company's products or services and are deemed ready for direct sales engagement.

What is the difference between a MQL and SQL?

A MQL is a lead who has engaged with the company's marketing efforts but is not ready to receive a sales call. An SQL, on the other hand, has shown enough interest and is deemed ready for a direct sales pitch.

Related Software

CRM (Customer Relationship Management) software, marketing automation tools, and lead scoring software are commonly used in the process of qualifying leads.


The main benefit of identifying SQLs is that it helps the sales team focus on leads who are most likely to convert, thereby increasing sales efficiency and productivity. It also helps in aligning the marketing and sales teams around the same goals.


In conclusion, SQLs are an integral part of any sales process. They help streamline the sales process, align the marketing and sales teams, and ultimately lead to an increase in conversions and revenue.

Related Terms

Lead Generation

Lead generation is a marketing strategy that focuses on attracting and converting prospects into interested leads for a company's product or service.

Lead Generation Automation

Lead Generation Automation refers to the use of software to automate the process of identifying and nurturing potential customers.

Lead Generation Manager

A Lead Generation Manager is a professional who oversees and coordinates an organization's lead generation efforts. They strategize and implement initiatives to attract potential customers.

Lead Generation Specialist

A Lead Generation Specialist is a professional who uses marketing strategies to attract and convert prospects into potential customers.

Lead Generation Website

A Lead Generation Website is a digital platform designed to attract and convert users into prospective customers or leads.

Lead Scoring

Lead scoring is a methodology used in business to rank prospects based on their perceived value to the organization.

Lead Scoring Analyst

A Lead Scoring Analyst is a professional who evaluates and scores leads based on their likelihood to become customers, helping to optimize the sales process.

Lead Scoring Manager

A Lead Scoring Manager is a professional who evaluates and ranks leads based on their value to the company, helping to prioritize sales efforts.

Lead Scoring Specialist

A Lead Scoring Specialist is a professional who evaluates and assigns values to leads, helping businesses prioritize their marketing and sales efforts.

Lead Scoring Strategist

A Lead Scoring Strategist is a professional who ranks leads to determine their sales-readiness, helping businesses prioritize leads and increase conversion rates.

Predictive Lead Scoring

Predictive lead scoring is a method used to determine the likelihood of a lead converting into a customer, using historical data and predictive analytics.

Prospect Engagement Scoring

Prospect Engagement Scoring is a marketing strategy used to measure the engagement level of a potential customer towards a product or brand.

Prospect Nurturing

Prospect Nurturing is the process of developing relationships with potential customers at every stage of the sales cycle and guiding them towards making a purchase.

Prospect Targeting

Prospect targeting refers to the process of identifying and reaching out to potential customers who are likely to be interested in your product or service.

Sales Funnel

A sales funnel is a model that illustrates the journey of a customer towards the purchase of a product or service.

Sales Funnel Integration

Sales Funnel Integration is the process of combining and optimizing marketing and sales strategies to guide leads to becoming loyal customers.

Sales Prospecting

Sales prospecting refers to the process of identifying and reaching out to potential customers to create a sales opportunity.

Social Media Lead Generation

Social Media Lead Generation is a marketing strategy that uses social media platforms to attract potential customers, nurture them, and convert them into paying customers.
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  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter