Viral Marketing (VM) is a strategy that uses viral content to increase brand awareness and reach a wider audience. It leverages social networks for promotion.


Viral Marketing (VM) is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, particularly by using unconventional means such as the Internet or email. This strategy often involves creating viral content, such as videos or blogs, that encourages people to share it on their social media platforms.

Usage and Context

Viral Marketing is used by businesses of all sizes to increase brand awareness and reach a wider audience without the need for a large budget. It is often used in conjunction with other marketing strategies, such as content marketing and social media marketing. The viral content can be in any form, including videos, images, articles, or even interactive content like quizzes.


What is the purpose of Viral Marketing? The primary purpose of Viral Marketing is to increase brand awareness and visibility by encouraging people to share the content with their networks. How does Viral Marketing work? Viral Marketing works by creating engaging and interesting content that people want to share with their friends, family, and followers on social media.

Related Software

There are several software tools that can help businesses with their Viral Marketing efforts, including BuzzSumo, UpViral, and VYPER.


The main benefits of Viral Marketing include increased brand awareness, wider reach, high engagement rates, and potentially high return on investment (ROI).


In conclusion, Viral Marketing is an effective marketing strategy that leverages the power of social networks to spread a message or promote a product or service.

Related Terms

Content Marketing

Content Marketing is a strategic marketing approach that focuses on creating and sharing valuable, relevant content to attract and engage a target audience.

Content Marketing Analyst

A Content Marketing Analyst is a professional who analyzes and enhances a company's content marketing strategies, contributing to better customer engagement and increased sales.

Content Marketing Director

A Content Marketing Director is a professional role that involves overseeing all content marketing initiatives within an organization.

Content Marketing Manager

A Content Marketing Manager is a professional who oversees all marketing content initiatives to drive sales, engagement, and positive customer behavior.

Content Marketing Strategist

A Content Marketing Strategist is a professional who designs and implements a company's content strategy to drive customer engagement and business goals.

Influencer Marketing

Influencer Marketing is a social media marketing strategy that uses endorsements from influencers to promote products or services.

Interactive Content Marketing

Interactive content marketing is a digital strategy that engages the audience by requiring their active participation, offering benefits like increased engagement and customer insights.

SMM (Social Media Marketing)

SMM (Social Media Marketing) is a form of internet marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.

Social Media Marketing

Social Media Marketing is a digital marketing strategy that uses social media platforms to promote a product, service, or brand.

Social Media Marketing Analyst

A Social Media Marketing Analyst is a professional who uses data from social media platforms to help businesses optimize their marketing strategies.

Social Media Marketing Director

A Social Media Marketing Director is a professional responsible for developing and implementing marketing strategies for a business's social media sites.

Social Media Marketing Manager

A Social Media Marketing Manager is a professional who manages and optimizes a company's presence on social media platforms to increase brand awareness and sales.

Social Media Marketing Specialist

A Social Media Marketing Specialist is a professional who uses social media platforms to promote a brand, product, or service, increasing online presence and improving marketing and sales efforts.
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  • appinstitute
  • epayco
  • nibol
  • njlitics
  • paykickstart
  • tedx
  • paymo
  • startupgeeks
  • tweethunter