Alt Text is a description of an image in HTML. It improves SEO and accessibility of websites for visually impaired users.

Definition

Alt Text, or alternative text, is a word or phrase that can be inserted as an attribute in an HTML (Hyper Text Markup Language) document to tell website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.

Usage and Context

Alt text serves several functions. It is used when the image cannot be displayed, due to slow connection, an error in the src attribute, or if the user uses a screen reader. It helps in improving the SEO (Search Engine Optimization) as it allows search engines to understand the image content and context, thereby making it possible to be indexed. In addition, it improves the user experience, providing a textual alternative to the images.

FAQ

What is the importance of Alt Text?

The Alt Text is crucial to website SEO as it provides better image context/descriptions to search engine crawlers, helping them to index an image properly.

How should Alt Text be written?

Alt Text should be adequately descriptive but also brief. It should include the most relevant keyword that relates to the rest of the content and always be relevant to the image.

Related Software

There are several software and online tools to help you generate Alt Text for your images, such as 'Alt Text Generator', 'SEO Optimizer', and 'ImageSEO'.

Benefits

Alt Text is beneficial for improving the accessibility of a website for visually impaired users who use screen readers. It also helps in improving the SEO ranking of a site as search engines factor in the use of alt text when determining the relevance of a site to a search query.

Conclusion

In conclusion, Alt Text is a crucial aspect of SEO and web accessibility. It is essential to write accurate and descriptive alt text to improve your website's visibility and accessibility.

Related Terms

HTML

HTML is a markup language used to structure content on the web. It forms the backbone of all websites, making content readable for web browsers.

HTML (Hypertext Markup Language)

HTML (Hypertext Markup Language) is the standard markup language for creating web pages. It structures the content on the web.

Local SEO

Local SEO is a strategic process that helps businesses to increase their visibility in local searches, thus attracting high-quality traffic.

SEO (Search Engine Optimization)

SEO is a digital marketing strategy used to improve a website's visibility in search engine results, thereby attracting more traffic and potential customers.

SEO Audit

An SEO Audit is a process that involves examining a website's search engine friendliness in multiple areas to identify issues affecting organic search performance.

SEO/SEM Specialist

An SEO/SEM Specialist is a professional who manages a company's SEO and SEM initiatives to improve online presence and drive web traffic.

White Hat SEO

White Hat SEO refers to the ethical and acceptable practices recommended by search engines for improving a website's search engine rankings.
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