CAN-SPAM is a US law regulating commercial emails, providing guidelines for legal emails and granting recipients the right to stop such emails.


The term CAN-SPAM stands for 'Controlling the Assault of Non-Solicited Pornography and Marketing'. It is a law that was enacted in the United States in 2003 to regulate commercial emails and messages. The law provides guidelines on what constitutes a legal commercial email and also provides recipients with the right to stop receiving such emails.

Usage and Context

The CAN-SPAM Act is used primarily by businesses and marketers who send commercial emails to customers or potential customers. The act stipulates that all commercial messages must be clearly identified as an advertisement, the sender's postal address must be included in the email, and the email must include a clear and conspicuous explanation of how the recipient can opt out of receiving future emails. Businesses that violate the CAN-SPAM Act can face steep fines.


What is the purpose of the CAN-SPAM Act?

The CAN-SPAM Act was enacted to protect consumers from unsolicited commercial emails. It gives recipients the right to stop receiving emails and sets out penalties for violations.

Who does the CAN-SPAM Act apply to?

The CAN-SPAM Act applies to all commercial emails. This includes not only businesses but also individuals, organizations, and entities who send out commercial emails.

Related Software

There are various software solutions available that help businesses comply with the CAN-SPAM Act. These include email marketing platforms like MailChimp and Constant Contact, which include features to automatically include an unsubscribe link in every email, and to manage unsubscribe requests.


The main benefit of the CAN-SPAM Act is that it protects consumers from unwanted commercial emails. For businesses, complying with the Act can help to build trust with customers and avoid potential fines.


The CAN-SPAM Act plays an important role in regulating commercial emails and protecting consumers. Businesses and marketers must ensure they comply with the Act to avoid penalties and to maintain good relationships with their customers.

Related Terms

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Email Marketing Automation

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Email Marketing Director

An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.

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An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.

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Opt Out

Opt Out refers to the action of choosing not to participate in something, often related to digital marketing and privacy.

Permission Email Marketing

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Viral Email Marketing

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  • appinstitute
  • epayco
  • paykickstart
  • njlitics
  • nibol
  • startupgeeks
  • paymo
  • tedx
  • tweethunter