CAN-SPAM is a US law regulating commercial emails, providing guidelines for legal emails and granting recipients the right to stop such emails.

Definition

The term CAN-SPAM stands for 'Controlling the Assault of Non-Solicited Pornography and Marketing'. It is a law that was enacted in the United States in 2003 to regulate commercial emails and messages. The law provides guidelines on what constitutes a legal commercial email and also provides recipients with the right to stop receiving such emails.

Usage and Context

The CAN-SPAM Act is used primarily by businesses and marketers who send commercial emails to customers or potential customers. The act stipulates that all commercial messages must be clearly identified as an advertisement, the sender's postal address must be included in the email, and the email must include a clear and conspicuous explanation of how the recipient can opt out of receiving future emails. Businesses that violate the CAN-SPAM Act can face steep fines.

FAQ

What is the purpose of the CAN-SPAM Act?

The CAN-SPAM Act was enacted to protect consumers from unsolicited commercial emails. It gives recipients the right to stop receiving emails and sets out penalties for violations.

Who does the CAN-SPAM Act apply to?

The CAN-SPAM Act applies to all commercial emails. This includes not only businesses but also individuals, organizations, and entities who send out commercial emails.

Related Software

There are various software solutions available that help businesses comply with the CAN-SPAM Act. These include email marketing platforms like MailChimp and Constant Contact, which include features to automatically include an unsubscribe link in every email, and to manage unsubscribe requests.

Benefits

The main benefit of the CAN-SPAM Act is that it protects consumers from unwanted commercial emails. For businesses, complying with the Act can help to build trust with customers and avoid potential fines.

Conclusion

The CAN-SPAM Act plays an important role in regulating commercial emails and protecting consumers. Businesses and marketers must ensure they comply with the Act to avoid penalties and to maintain good relationships with their customers.

Related Terms

Email Marketing

Email marketing is a direct marketing strategy that involves sending emails to prospects and customers to promote products, discounts, and events.

Email Marketing Analyst

An Email Marketing Analyst is a professional who analyzes and improves email marketing campaigns, leading to increased customer engagement and sales.

Email Marketing Automation

Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.

Email Marketing Director

An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.

Email Marketing Manager

An Email Marketing Manager is a professional who manages email marketing campaigns, strategizes, and implements plans to promote a product or service.

Email Marketing Metrics

Email Marketing Metrics are key indicators used to measure the performance and effectiveness of email marketing campaigns.

Email Marketing Specialist

An Email Marketing Specialist is a professional who handles all aspects of email marketing campaigns, from planning to execution and analysis.

Email Marketing Strategist

An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.

Mass Email Marketing

Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.

Opt Out

Opt Out refers to the action of choosing not to participate in something, often related to digital marketing and privacy.

Permission Email Marketing

Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent.

Viral Email Marketing

Viral Email Marketing is a strategy that uses compelling email content to encourage recipients to share the message, increasing brand reach and conversions.
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  • appinstitute
  • epayco
  • paykickstart
  • njlitics
  • nibol
  • startupgeeks
  • paymo
  • tedx
  • tweethunter