Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent to receive such messages. The key element in this approach is the prior consent, which distinguishes it from unsolicited bulk email, or spam.
Today, many businesses use permission email marketing as a key component of their overall marketing strategy. It's used to build a relationship with potential customers, retain existing customers, and promote new products or services. Businesses often seek permission from website visitors, existing customers, or event attendees to send them marketing emails. This can be done through a sign-up form on a website, a checkbox during the purchase process, or a signup sheet at an event.
Spam is unsolicited bulk email, while permission email marketing involves sending emails only to those who have given their consent.
It helps businesses build trust with their audience, increase customer retention, and improve email deliverability.
MailChimp, SendinBlue, and Constant Contact are some of the popular email marketing software that support permission-based email marketing.
Permission email marketing has several benefits. It helps businesses build a loyal customer base, improve their email deliverability, and increase their marketing effectiveness. Additionally, it is more likely to be well-received by the audience as they have given their consent to receive such emails.
In conclusion, permission email marketing is an effective way to connect with an audience in a respectful and legal manner. It provides businesses with a platform to engage their audience, promote their products or services, and build customer loyalty.