Click-Through Rate (CTR) is a key performance metric in digital marketing that measures the percentage of people who click on an ad after seeing it.


Click-Through Rate (CTR) is a crucial metric in digital marketing that measures the number of clicks advertisers receive on their ads per number of impressions. Essentially, it quantifies the percentage of people who click on an ad (or a link) after seeing it.

Usage and Context

CTR is extensively used in online advertising campaigns, especially in Pay-Per-Click (PPC) advertising, to measure the success of an online ad. It is calculated by dividing the number of clicks that an ad receives by the number of times the ad is shown (impressions), then multiplying the result by 100 to get a percentage.

For example, if an ad has 1000 impressions and 50 clicks, the CTR would be 5% (50 รท 1000 x 100).


What is a good Click-Through Rate?

A 'good' CTR depends on various factors including the industry, the ad placement, and the platform. However, an average CTR is generally around 2%.

Why is CTR important?

CTR is important because it directly affects an ad's Quality Score in Google Ads, impacting how much you pay every time someone clicks your ad.

Related Software

Google Ads and Bing Ads are common platforms where CTR is a key performance indicator. SEO tools like SEMRush and Ahrefs also provide CTR information for organic search results.


CTR is a valuable metric for marketers as it helps to understand how effectively their ads and keywords are performing. A higher CTR often indicates more relevant and engaging content or advertising.


Understanding and optimizing for CTR is essential for success in digital marketing. It provides insight into how well your audience responds to your ads or content, and can guide improvements to increase engagement and conversions.

Related Terms

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It's used to drive targeted traffic to websites.

Quality Score

Quality Score is a crucial metric in PPC campaigns used by search engines to determine the relevance and usefulness of your ads, keywords, and landing pages.
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  • epayco
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  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol