Pay-Per-Click (PPC) is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It's used to drive targeted traffic to websites.


Pay-Per-Click (PPC) is a digital marketing model where advertisers pay a fee each time their advertisement is clicked on by a user. The term is most commonly associated with search engine advertising platforms like Google Ads and Bing Ads.

Usage and Context

In the context of digital marketing, PPC campaigns are used to drive traffic to websites, with the aim of converting these visits into sales or leads. Advertisers bid for ad placement in a search engine's sponsored links, using relevant keywords to their business offerings. When a user performs a search query containing these keywords, the PPC ad may be displayed on the search results page. If the user clicks on the ad, they are directed to the advertiser's website, and the advertiser is charged a fee.


What is the difference between SEO and PPC?

SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher in organic search results, while PPC is a paid advertising model. While SEO takes time to generate results, PPC can provide immediate visibility on search engines.

How much does PPC cost?

The cost of PPC varies depending on factors such as the competitiveness of keywords, the platform used, and the advertiser's bid strategy. It can range from a few cents to several dollars per click.

Related Software

Google Ads and Bing Ads are the most popular platforms for PPC advertising. Other tools that can aid in managing PPC campaigns include SEMrush, AdEspresso, and WordStream.


PPC advertising offers several benefits. It provides immediate visibility on search engines, allows for precise targeting, and offers measurable results. Additionally, as advertisers only pay when their ads are clicked, it can be a cost-effective method of driving traffic to websites.


In conclusion, Pay-Per-Click (PPC) is a valuable tool in the digital marketing arsenal. By understanding how it works and leveraging its benefits, businesses can drive traffic, generate leads, and ultimately increase sales.

Related Terms

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Local SEO

Local SEO is a strategic process that helps businesses to increase their visibility in local searches, thus attracting high-quality traffic.

Online Advertising

Online Advertising is a form of marketing that uses the internet to deliver promotional marketing messages to consumers.

SEM (Search Engine Marketing)

An in-depth guide on Search Engine Marketing (SEM), a digital marketing strategy to increase the visibility of a website in search engine results pages.

SEO (Search Engine Optimization)

SEO is a digital marketing strategy used to improve a website's visibility in search engine results, thereby attracting more traffic and potential customers.

SEO Audit

An SEO Audit is a process that involves examining a website's search engine friendliness in multiple areas to identify issues affecting organic search performance.

SEO/SEM Specialist

An SEO/SEM Specialist is a professional who manages a company's SEO and SEM initiatives to improve online presence and drive web traffic.

White Hat SEO

White Hat SEO refers to the ethical and acceptable practices recommended by search engines for improving a website's search engine rankings.
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