Online advertising, also known as digital advertising, is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Online advertising is widely used across virtually all industry sectors. Many companies use online advertising to promote their products or services on the internet. Online advertising also includes marketing emails, online classified ads, pop-up ads on a web page, banner ads, or contextual ads that appear on a search engine results page.
Online advertising works by leveraging various digital marketing channels to reach consumers. These channels include search, social media, email marketing, and mobile apps.
There are several types of online advertising such as display advertising, search engine advertising, social media advertising, email advertising, and mobile advertising.
Some of the most popular software used in online advertising includes Google Ads, Facebook Ads Manager, Adobe Advertising Cloud, SEMRush, and HubSpot.
Online advertising has several benefits such as the ability to reach a global audience, the potential for high return on investment, the ability to track and measure results, and the flexibility to adjust campaigns based on performance.
In conclusion, online advertising is a powerful tool for businesses of all sizes. It offers the ability to reach a global audience, provides the potential for high return on investment, and offers the ability to track and measure results.