CRM, or Customer Relationship Management, is a strategy for managing an organization's relationships and interactions with customers and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company. It may include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences, and concerns.
The primary purpose of a CRM system is to integrate and automate sales, marketing, and customer support. Therefore, these systems typically have a dashboard that gives an overall view of these three functions on a single page for each customer that a company may have. The dashboard may provide information such as customer's contact information, past sales, previous marketing efforts, and more.
There are many CRM software available in the market today. Some of the popular ones include Salesforce CRM, HubSpot CRM, Zoho CRM, Microsoft Dynamics 365, and SAP CRM.
Some related software to CRM includes Marketing Automation Software, Sales Force Automation Software, Customer Service Software, and Contact Management Software.
CRM systems can help businesses of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less. They help businesses build customer relationships, improve customer service, increase sales, improve customer retention, and drive business growth.
In conclusion, CRM is a tool that allows businesses to manage relationships with their customers effectively. It provides a structured interaction and gives businesses a better way of understanding their customers.