A Customer Advocacy Program is a strategic approach that turns satisfied customers into advocates, promoting a company's products or services.


A Customer Advocacy Program refers to a strategic approach adopted by businesses to turn their satisfied customers into advocates. These advocates voluntarily promote the company's products or services to their network, thus becoming a credible source of marketing.

Usage and Context

In the current business environment, word-of-mouth referrals are incredibly powerful. A Customer Advocacy Program leverages this power by encouraging happy customers to share their experiences, often in exchange for rewards. These programs can take various forms, such as referral programs, customer testimonials, or user-generated content campaigns.


What is the purpose of a Customer Advocacy Program?

The primary purpose of a Customer Advocacy Program is to utilize the power of satisfied customers to promote a business's products or services. It also aims to build stronger relationships with customers and increase customer loyalty.

How can a business implement a Customer Advocacy Program?

Businesses can implement a Customer Advocacy Program by first identifying satisfied customers. They can then encourage these customers to share their positive experiences with others, often by providing incentives such as discounts or free products.

Related Software

Customer Advocacy Program software, such as Influitive, Yotpo, and Ambassador, can help businesses manage and track their advocacy programs.


A well-implemented Customer Advocacy Program can bring numerous benefits. It can increase brand visibility, strengthen customer loyalty, and provide a cost-effective form of marketing. Moreover, customer advocates often bring in high-quality referrals that are more likely to convert into sales.


In conclusion, a Customer Advocacy Program is a powerful tool that businesses can use to leverage the power of satisfied customers. By turning these customers into advocates, businesses can enhance their marketing efforts and build stronger relationships with their customers.

Related Terms

Brand Loyalty

Brand loyalty refers to the positive association consumers have towards a specific brand, leading them to consistently choose that brand over its competitors.

CSAT (Customer Satisfaction)

CSAT (Customer Satisfaction) is a key performance indicator that measures the satisfaction level of customers with a company's products or services.

Customer Retention

Customer retention refers to strategies used by businesses to encourage repeat business and loyalty from their existing customer base.

Customer Retention Specialist

A Customer Retention Specialist is a professional responsible for managing customer relationships and ensuring customer loyalty and satisfaction.

Customer Satisfaction Analyst

A Customer Satisfaction Analyst is a professional responsible for analyzing customer feedback to improve satisfaction levels.

Customer Satisfaction Coordinator

A Customer Satisfaction Coordinator is a professional who ensures customer satisfaction with a company's products or services.

Customer Satisfaction Director

A Customer Satisfaction Director is a high-level executive who oversees customer service activities, develops customer service policies, and measures customer satisfaction.

Customer Satisfaction Executive

A Customer Satisfaction Executive is responsible for ensuring outstanding service and support to customers, aiming to increase customer satisfaction, loyalty, and retention.

Customer Satisfaction Manager

A Customer Satisfaction Manager is a critical role in businesses, responsible for improving customer service and satisfaction.

Customer Satisfaction Metrics

Customer Satisfaction Metrics are quantitative measures used to assess the level of customer satisfaction with a company's products or services.

Customer Satisfaction Research Director

A Customer Satisfaction Research Director oversees research activities aimed at understanding customer satisfaction levels, helping businesses improve their customer relationship strategies.

Customer Satisfaction Researcher

A Customer Satisfaction Researcher is a professional who conducts research to understand and improve a company's customer satisfaction.

Customer Satisfaction Specialist

A Customer Satisfaction Specialist is a professional who ensures customer needs are met, handles queries, and works towards improving customer satisfaction.

Customer Satisfaction Strategist

A Customer Satisfaction Strategist is a professional who develops strategies to improve customer satisfaction, enhance customer experience, and drive business growth.

Customer Satisfaction Survey Analyst

A Customer Satisfaction Survey Analyst designs and implements surveys to gauge customer satisfaction. They analyze results to help companies improve.
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