DAU, an acronym for Daily Active Users, is a term widely used in analytics, product management, and marketing to measure the success of an online product, app, or website. It represents the number of unique users who engage with a product within a 24-hour period.
In the context of digital products like websites, mobile applications, or online games, DAU is a quantitative metric that provides insights into user engagement and product popularity. It is calculated by counting the number of unique individuals who have interacted with the product in a single day. This could include actions like logging into an app, visiting a website, or making a transaction.
An active user is someone who engages with the product by performing an action such as opening an app, clicking on a link, or making a purchase.
While DAU measures user engagement on a daily basis, MAU tracks the same over a month. Both are crucial for understanding user behavior patterns and product performance.
Google Analytics, Mixpanel, and Amplitude are some popular analytics tools that track DAU among other metrics.
DAU provides a real-time snapshot of user engagement. It helps businesses understand how well their product is being received, identify trends, and make informed decisions to improve user experience.
In conclusion, DAU is a vital metric for any digital business. It offers valuable insights into user behavior, enabling businesses to optimize their products for better engagement and growth.