MAU (Monthly Active Users) is a key performance metric that measures the number of unique users who engage with a platform within a specific month.

Definition

MAU, standing for Monthly Active Users, is a performance metric that calculates the total number of unique users who engage with an app, website, or online platform within a specific month. This engagement can include actions such as logging in, making a purchase, or simply visiting the site. The MAU metric is crucial for businesses because it provides a clear picture of user engagement and retention. It's a vital indicator of the health and growth of an online platform.

Usage and Context

MAU is used by businesses and marketers to measure the success of their digital strategies. By tracking the MAU, they can determine whether their user base is growing or shrinking, calculate user retention rates, and understand how engaged their users are. The MAU metric is typically used in conjunction with other engagement metrics, such as DAU (Daily Active Users), to provide a more detailed view of user behavior.

FAQ

What counts as an active user?

An active user is someone who has interacted with your platform in some way during the specified period. This could be anything from logging in to making a purchase.

How is MAU calculated?

MAU is calculated by counting the unique users who have engaged with your platform during a given month.

Related Software

There are several analytics tools available that can help businesses track their MAU. These include Google Analytics, Mixpanel, and Amplitude.

Benefits

Tracking MAU provides valuable insights into user engagement and retention. It helps businesses understand whether their strategies are working and where they need to improve. A high MAU indicates a large, engaged user base, which is a positive sign for the health and growth of a platform.

Conclusion

In conclusion, MAU is a crucial metric for any business with an online presence. It provides a clear picture of user engagement and retention, helping businesses to measure the success of their strategies and make informed decisions.

Related Terms

DAU (Daily Active Users)

DAU (Daily Active Users) is a key metric used to measure the success of an online product, app, or website, representing the number of unique users who engage with a product within a 24-hour period.

GA (Google Analytics)

Google Analytics is a free web analytics tool by Google that tracks and reports website traffic, providing valuable insights for businesses.

Google Analytics

Google Analytics is a free web analytics tool by Google that provides insights into website traffic and performance.

User Engagement

User Engagement is a key metric used to evaluate the interaction level a user has with a digital product or service.

User Engagement Metrics

User Engagement Metrics are data points that measure how users interact with your website or app, providing insights to optimize user experience.

User Retention Strategies

User Retention Strategies are tactics used to keep customers engaged and continuously using a product or service, fostering loyalty and reducing churn rate.
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  • appinstitute
  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter