Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. It provides valuable insights that can help you to shape the success strategy of your business. It allows you to track and understand your customer's behavior, user experience, online content, device functionality and more.
Google Analytics is used by businesses of all sizes to analyze the behavior of visitors to their website. It provides detailed statistics about a website's traffic, traffic sources and conversions. It's not just for marketers; data can be used by web developers, designers and website owners to gauge the performance of their site and visitor engagement.
Google Analytics can provide a lot of data about your website including the number of visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits.
Other related software includes Adobe Analytics, Matomo (formerly Piwik), and Clicky. These are all web analytics platforms that also provide insights into website traffic and performance.
Google Analytics helps you make data-driven decisions by showing you the stats that matter. It allows you to understand how your visitors interact with your website, find out what they are looking for, where they are coming from, and even the most popular content on your website.
In summary, Google Analytics is a powerful tool for understanding your website's performance and visitor behavior. It's a must-have for any business owner, marketer or web developer looking to improve their website's performance and reach.