An email whitelist is a list of approved email addresses or domains from which an email filter allows messages to land directly in the inbox.


An email whitelist is a list of approved email addresses or domains that an email filter allows messages from to reach your inbox. It's a form of permission given by the email receiver to the sender to bypass spam filters and land directly in the inbox.

Usage and Context

In the context of email marketing, whitelisting is a critical practice. It helps ensure that marketing emails do not end up in the spam folder but are delivered directly to the recipient's inbox. Whitelisting is done on the recipient's end. They can add a specific email address or an entire domain to their whitelist, which tells their email client that messages from these addresses are safe and not spam.


What is the difference between a whitelist and a blacklist?

A whitelist includes trusted email addresses or domains, while a blacklist contains addresses or domains considered harmful or unwanted.

How do I whitelist an email?

This depends on your email client. Generally, you can add a sender to your contacts, mark messages as 'not spam', or manually adjust your email client’s settings.

Related Software

Popular email clients like Gmail, Outlook, and Yahoo Mail have built-in features for whitelisting. Additionally, email security software like Barracuda, Mimecast, and Proofpoint provide advanced whitelisting options.


Email whitelisting ensures important emails don't get lost in the spam folder. For businesses, it can improve the deliverability of email marketing campaigns. It also helps in reducing the risk of phishing attempts.


Email whitelisting is an essential part of effective email communication and marketing. It helps ensure that important messages reach their intended recipients, improving communication efficiency and marketing success.

Related Terms

Email Marketing

Email marketing is a direct marketing strategy that involves sending emails to prospects and customers to promote products, discounts, and events.

Email Marketing Analyst

An Email Marketing Analyst is a professional who analyzes and improves email marketing campaigns, leading to increased customer engagement and sales.

Email Marketing Automation

Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.

Email Marketing Director

An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.

Email Marketing Manager

An Email Marketing Manager is a professional who manages email marketing campaigns, strategizes, and implements plans to promote a product or service.

Email Marketing Metrics

Email Marketing Metrics are key indicators used to measure the performance and effectiveness of email marketing campaigns.

Email Marketing Specialist

An Email Marketing Specialist is a professional who handles all aspects of email marketing campaigns, from planning to execution and analysis.

Email Marketing Strategist

An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.

Mass Email Marketing

Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.

Permission Email Marketing

Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent.

Spam Filter

A spam filter is a program that detects unwanted email, preventing these messages from reaching a user's inbox. It improves email experience and security.

Viral Email Marketing

Viral Email Marketing is a strategy that uses compelling email content to encourage recipients to share the message, increasing brand reach and conversions.
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  • appinstitute
  • epayco
  • nibol
  • njlitics
  • paykickstart
  • tedx
  • paymo
  • startupgeeks
  • tweethunter