An email whitelist is a list of approved email addresses or domains that an email filter allows messages from to reach your inbox. It's a form of permission given by the email receiver to the sender to bypass spam filters and land directly in the inbox.
In the context of email marketing, whitelisting is a critical practice. It helps ensure that marketing emails do not end up in the spam folder but are delivered directly to the recipient's inbox. Whitelisting is done on the recipient's end. They can add a specific email address or an entire domain to their whitelist, which tells their email client that messages from these addresses are safe and not spam.
A whitelist includes trusted email addresses or domains, while a blacklist contains addresses or domains considered harmful or unwanted.
This depends on your email client. Generally, you can add a sender to your contacts, mark messages as 'not spam', or manually adjust your email client’s settings.
Popular email clients like Gmail, Outlook, and Yahoo Mail have built-in features for whitelisting. Additionally, email security software like Barracuda, Mimecast, and Proofpoint provide advanced whitelisting options.
Email whitelisting ensures important emails don't get lost in the spam folder. For businesses, it can improve the deliverability of email marketing campaigns. It also helps in reducing the risk of phishing attempts.
Email whitelisting is an essential part of effective email communication and marketing. It helps ensure that important messages reach their intended recipients, improving communication efficiency and marketing success.