Event Triggered Email, also known as behavioral email, is a type of email marketing strategy where emails are automatically sent to users based on their actions or behavior. These emails are triggered by specific events or interactions within a service or application, such as signing up for an account, making a purchase, or abandoning a shopping cart.
Event Triggered Email is widely used in various industries, including e-commerce, media, and software services. It allows companies to send timely, personalized, and relevant emails that match the user's current engagement with the brand. This strategy can significantly improve the effectiveness of email marketing by increasing open rates, click-through rates, and conversion rates.
Some common examples of Event Triggered Email include welcome emails, order confirmation emails, cart abandonment emails, and re-engagement emails.
To implement Event Triggered Email, you need an email marketing platform that supports automation. You then set up specific triggers based on user behavior, and design appropriate email templates for each trigger.
There are numerous software tools available that can help you implement Event Triggered Email. Some of the most popular ones include MailChimp, SendinBlue, and HubSpot.
Event Triggered Email offers several benefits. It allows for personalized communication, improves customer engagement, increases conversion rates, and optimizes your marketing efforts by sending the right message at the right time.
In conclusion, Event Triggered Email is a powerful tool for boosting the effectiveness of your email marketing strategy. By delivering personalized and timely messages, you can improve user engagement and increase your conversion rates.