Gated content refers to the online materials such as articles, white papers, videos, and more, that require users to fill out a form before they can access them. This form usually asks for contact information like an email address. Websites use gated content as a strategy to generate leads, gather information about potential customers, and build a mailing list for marketing purposes.
Gated content is widely used in the field of digital marketing. It's a common strategy used by businesses and organizations to gather valuable data from their audience. The data collected can be used to personalize marketing efforts and build a stronger relationship with potential customers. Gated content is often high-value content such as detailed guides, e-books, or exclusive videos. It's designed to be enticing enough to motivate the visitor to exchange their contact information for access.
Why use Gated Content? Gated content is a great way to generate leads and gather valuable customer information. It allows businesses to create a database of potential customers who are already interested in their products or services.
What types of content can be gated? Almost any type of content can be gated, but it's most effective when the content is valuable and highly desirable to the audience. This could be an exclusive research report, a detailed how-to guide, or a webinar.
There are several software tools available that can assist with creating and managing gated content. These include HubSpot, Pardot, and Marketo. These tools offer features that make it easy to set up forms, manage leads, and track the effectiveness of your gated content strategy.
The main benefit of gated content is lead generation. By requiring users to provide their contact information, businesses can build a database of potential leads to target with future marketing efforts. Additionally, gated content can help to establish a business as an authority in their field, as the high-value content demonstrates their expertise and knowledge.
Gated content is a valuable tool in a digital marketer's toolkit. By offering high-value content in exchange for contact information, businesses can generate leads, gather valuable customer data, and build a stronger relationship with their audience.