Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use these links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
In the context of Search Engine Optimization (SEO), link building is a strategy used to increase a website's visibility and ranking on search engines. This is achieved by establishing relevant, inbound links to your website which help to increase authority and credibility.
Link building is important because it is a major factor in how Google ranks web pages. Google notes that: 'In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.'
There are many ways to build links to your website. Some of the more common methods include: Content creation and promotion, submissions, reviews/testimonials, and links from partners.
There are several software and tools that can help with link building, such as Ahrefs, SEMRush, and Moz.
Link building can bring several benefits to your website such as improved search engine rankings, increased website traffic, and enhanced brand visibility.
In conclusion, link building is a vital part of SEO strategy and a crucial factor in enhancing your website's visibility on search engines.