Media buying is the process of acquiring media inventory for advertising. It involves negotiation, strategizing, and continuous monitoring.


Media buying is the process of acquiring media inventory for the purpose of advertising. These media inventories can be in various forms such as television slots, radio time, print ads, online banner ads, mobile ads, and more. The main goal of media buying is to reach the highest number of people in the target audience at the lowest possible cost.

Usage and Context

In the context of marketing, media buying is a crucial part of a company's advertising strategy. Media buyers negotiate with media owners to purchase space or time for advertisements, seeking the best possible rates and optimal placement to reach the target audience. The media buying process typically involves research, planning, buying, monitoring, and analyzing results.


What is the difference between media buying and media planning?

Media buying is the purchasing of media space, while media planning involves determining the best combination of media to achieve the marketing campaign objectives.

How does media buying work?

Media buying starts with identifying the target audience and understanding which types of media they consume. Then, negotiations are made to buy ad spaces or times that would reach the highest number of the target audience at the lowest cost.

Related Software

There are several software tools that can assist in the process of media buying, including Mediaocean, Centro, and Strata.


Media buying allows businesses to reach a wider audience at a lower cost. It can also help in achieving various marketing goals such as increasing brand awareness, generating leads, and boosting sales.


In conclusion, media buying is an essential part of any successful advertising strategy. It involves negotiation, strategizing, and continuous monitoring to ensure that the ads are reaching the right audience and delivering the desired results.

Related Terms

Content Advertising

Content advertising is the strategic creation and sharing of content to attract and engage a target audience, with the ultimate goal of driving profitable customer action.

Contextual Advertising

Contextual Advertising is a form of targeted advertising where ads are displayed based on the content of a website, thus providing a more personalized user experience.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Direct Mail Advertising Definition

Direct Mail Advertising is a marketing strategy that involves sending promotional materials directly to potential customers. It's a powerful tool for targeted, tangible communication.

Display Advertising

Display advertising is a type of digital marketing involving the use of graphical ads on websites, social media, and apps to promote brands or products.

Marketing Strategy

A marketing strategy is a comprehensive plan that outlines a company's marketing efforts to achieve specific goals and objectives.

Media Planning

Media planning is a strategic process used in advertising to ensure that promotional messages effectively reach the target audience.

Native Advertising

Native Advertising is a form of paid media that blends with the user's online experience. It's non-disruptive and often found in social media feeds or as recommended content.

Online Advertising

Online Advertising is a form of marketing that uses the internet to deliver promotional marketing messages to consumers.

Programmatic Advertising

Explore the term 'Programmatic Advertising', its usage, benefits, related software, and frequently asked questions in the field of digital marketing.

Target Audience

Target audience refers to a specific group identified as the intended recipient of an advertisement or campaign, sharing similar characteristics.

Target Audience Analysis

Target audience analysis is a method of identifying and understanding your potential customers to develop effective business strategies.
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  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol