Owned content refers to any form of digital content that is created, controlled, and distributed by an individual, organization, or brand. This can include blog posts, website pages, social media posts, whitepapers, infographics, videos, podcasts, webinars, and more. The key characteristic of owned content is that the creator has complete control over it and can use it to directly engage with their audience.
Owned content is utilized in many contexts, particularly within digital marketing strategies. It is used to build brand awareness, increase audience engagement, improve search engine rankings, and generate leads. This type of content is often used in conjunction with earned and paid content to create a comprehensive content marketing strategy.
Owned content is content that you create and control, whereas earned content is publicity gained through promotional efforts other than advertising, such as public relations, social media, and other forms of content that you did not create or pay for.
Owned content can increase your brand's visibility, improve SEO, drive traffic to your website, and foster stronger relationships with your audience.
Content management systems (CMS) like WordPress, HubSpot, and Drupal are often used to create and manage owned content. Social media platforms like Facebook, Instagram, and Twitter are also commonly used to distribute owned content.
Owned content offers numerous benefits. It provides a cost-effective way to reach your audience, allows for complete control over your message, improves SEO, drives website traffic, and helps establish your brand as an industry expert.
In conclusion, owned content is a critical component of a successful digital marketing strategy. It offers numerous benefits and provides a way for brands to directly engage with their audience.