Pay Per Click (PPC) is a popular digital marketing strategy where advertisers pay a fee each time their ad is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to 'earn' those visits organically. The aim is to direct traffic to websites, where the advertiser pays the publisher when the ad is clicked.
In the context of search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC 'display' advertisements, also known as 'banner' ads, are shown on websites with related content that have agreed to show ads.
The purpose of PPC is to get more visibility on search engines, which can lead to more traffic to your website, and ultimately, more sales or leads.
PPC works through a bidding system. Advertisers select keywords they want to bid on and how much they're willing to pay per click. The search engine uses complex algorithms to determine which ads are shown.
Some related software includes Google AdWords, Bing Ads, and Yahoo Search Ads. These platforms allow businesses to create and manage their PPC campaigns.
PPC has several benefits. It offers fast results, as ads can start running as soon as they're approved. It's also measurable and trackable, so you can see exactly how your ads are performing. Furthermore, you're able to target your ads to reach the right people at the right time.
In conclusion, PPC is a valuable tool for any business looking to increase their online presence. It provides quick results and a high return on investment, making it a popular choice for businesses of all sizes.