Pay Per Click (PPC) is a digital marketing strategy where advertisers pay a fee each time their ad is clicked, aiming to direct traffic to websites.


Pay Per Click (PPC) is a popular digital marketing strategy where advertisers pay a fee each time their ad is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to 'earn' those visits organically. The aim is to direct traffic to websites, where the advertiser pays the publisher when the ad is clicked.

Usage and Context

In the context of search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC 'display' advertisements, also known as 'banner' ads, are shown on websites with related content that have agreed to show ads.


What is the purpose of PPC?

The purpose of PPC is to get more visibility on search engines, which can lead to more traffic to your website, and ultimately, more sales or leads.

How does PPC work?

PPC works through a bidding system. Advertisers select keywords they want to bid on and how much they're willing to pay per click. The search engine uses complex algorithms to determine which ads are shown.

Related Software

Some related software includes Google AdWords, Bing Ads, and Yahoo Search Ads. These platforms allow businesses to create and manage their PPC campaigns.


PPC has several benefits. It offers fast results, as ads can start running as soon as they're approved. It's also measurable and trackable, so you can see exactly how your ads are performing. Furthermore, you're able to target your ads to reach the right people at the right time.


In conclusion, PPC is a valuable tool for any business looking to increase their online presence. It provides quick results and a high return on investment, making it a popular choice for businesses of all sizes.

Related Terms

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Display Advertising

Display advertising is a type of digital marketing involving the use of graphical ads on websites, social media, and apps to promote brands or products.

SEM (Search Engine Marketing)

An in-depth guide on Search Engine Marketing (SEM), a digital marketing strategy to increase the visibility of a website in search engine results pages.

Search Engine Marketing

Search Engine Marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages through paid advertising.

Search Engine Marketing Automation

Search Engine Marketing Automation (SEMA) is the use of software to automate tasks in search engine marketing, improving online visibility and traffic.
Live Chat Messenger Chat Details
Live Chat Messenger Conversation History

Elevate Customer Service to the Next Level. Today.

No Credit Card
Install in 60s
14-day Free Trial
You'll be in good company
0 businesses rely on us to improve their support, sales and marketing automation
  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol
  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol