Remarketing is a digital marketing strategy aiming to re-engage visitors who have previously interacted with a website or app, encouraging them to complete a purchase.


Remarketing, also known as retargeting, is a digital marketing strategy that involves re-engaging visitors who have previously interacted with your website or mobile app. It's a way to remind these past visitors about your products or services, encouraging them to revisit and complete the purchase they initially showed interest in.

Usage and Context

Remarketing is used across various digital platforms such as Google AdWords, Facebook, and other third-party networks. For instance, when a visitor leaves your website without making a purchase, remarketing allows you to show targeted ads to that visitor when they browse other websites, use mobile apps, or search on Google. These ads are tailored based on the products or pages they viewed on your website, making them more relevant and likely to draw the visitor back.


What is the purpose of remarketing?

The main purpose of remarketing is to increase conversion rates and ROI by re-engaging potential customers who have shown interest in your products or services. It allows businesses to maintain brand visibility and stay connected with their audience, even after they've left the website.

How does a remarketing campaign work?

A remarketing campaign works by placing cookies on your site visitors' browsers when they meet your criteria. Their cookie ID is added to your remarketing list. You can create different lists for different categories. Later, when your cookied visitors browse the web, the cookie tells your provider when to show ads.

Related Software

There are several software and tools available to implement remarketing strategies, such as Google AdWords, AdRoll, Criteo, and Facebook's Custom Audiences.


Remarketing offers several benefits. It increases brand recall, as seeing the brand repeatedly helps potential customers remember it. It also improves conversion rates, as the more a person is exposed to your brand, the more likely they are to convert. Additionally, you can target your ads to a specific audience, making your marketing campaign more effective.


Remarketing is a powerful tool in digital marketing. By targeting visitors who have shown interest in your products or services, you can increase your brand visibility, boost conversion rates, and ultimately, improve your business's bottom line.

Related Terms

CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization) is a systematic process that increases the percentage of website visitors who complete a desired action, thus improving a website's effectiveness.

Conversion Rate

Conversion Rate is a key metric in digital marketing, measuring the percentage of website visitors who take a desired action.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action. Learn more about CRO.

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Online Advertising

Online Advertising is a form of marketing that uses the internet to deliver promotional marketing messages to consumers.

ROI (Return on Investment)

ROI (Return on Investment) is a financial metric used to measure the profitability of an investment. It compares the gain or loss from an investment relative to its cost.

ROI Analysis

ROI Analysis is a financial metric used to determine the profitability of an investment, allowing businesses and investors to make informed decisions.

ROI Tracking

ROI Tracking is a method used by businesses to measure the profitability of their investments, helping to make informed decisions and allocate resources efficiently.

Target Audience

Target audience refers to a specific group identified as the intended recipient of an advertisement or campaign, sharing similar characteristics.

Target Audience Analysis

Target audience analysis is a method of identifying and understanding your potential customers to develop effective business strategies.

Upsell Conversion Rate

Upsell Conversion Rate is a KPI that measures the effectiveness of upselling strategies. It's used to increase average order value and boost revenue.
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