Repurposed content refers to the process of taking existing content and altering it to serve a different purpose or target audience. It's a strategy used by marketers to leverage existing assets, maximize their resources, and increase the reach of their content.
Repurposing content can take many forms. For instance, a blog post could be repurposed into an infographic, a podcast episode, or a series of social media posts. The aim is to present the same information in a different format or context that might appeal to a different segment of the audience.
Repurposing is not just about recycling or rehashing old content. It requires a thoughtful approach where the content is adapted, updated or expanded to offer new insights or perspectives.
Some examples of repurposed content include turning a webinar into a series of blog posts, converting a white paper into an infographic, or using data from a research report to create a video.
Repurposing content is a cost-effective way to extend the life and reach of your content. It allows you to reach new audiences, boost SEO, reinforce your message, and get the most out of your content creation efforts.
There are several tools that can help with content repurposing, including Canva for creating visuals, Anchor for turning blog posts into podcasts, and Lumen5 for converting articles into videos.
Repurposing content has a number of benefits. It helps you reach a wider audience, as different people prefer different types of content. It can also improve your SEO, as repurposing can create more opportunities for backlinks and increase your visibility on different platforms. Additionally, it saves time and resources, as you can get more value out of each piece of content you create.
In conclusion, repurposing content is a valuable strategy for any marketer looking to maximize their content's potential. By adapting and reusing content, you can reach a wider audience, boost your SEO, and get the most out of your content creation efforts.