Retargeting is a form of online advertising that helps you keep your brand in front of bounced traffic after they leave your website.

Definition

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only about 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Usage and Context

Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online. It uses a tiny piece of code, sometimes referred to as a pixel. The pixel is unnoticeable to your site visitors and won’t affect your site’s performance. When a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only people who have previously visited your site.

FAQ

What is the difference between retargeting and remarketing?

While often used interchangeably, retargeting is mostly about serving ads to potential customers based on cookies while remarketing is mostly about re-engaging customers with email.

What platforms offer retargeting?

Most advertising networks, including Google and Facebook, offer retargeting services.

Related Software

There are several software solutions available for retargeting. Some of the most popular ones include Google Ads, AdRoll, Criteo, and Retargeter.

Benefits

Retargeting can increase brand awareness, improve conversion rates, and provide a higher return on investment. It allows businesses to stay connected with their audience, even after they leave their website, and provides multiple opportunities to convert the audience into a customer.

Conclusion

In conclusion, retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy. Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.

Related Terms

BR (Bounce Rate)

Bounce Rate (BR) is a digital marketing term that represents the percentage of visitors who enter a website and then leave without viewing other pages.

Bounce Rate

Bounce Rate is a web analytics metric that represents the percentage of visitors who leave a site after viewing only one page. It's a measure of a website's effectiveness in retaining visitors.

Bounce Rate Analysis

Bounce Rate Analysis is a method used to measure the behavior of website visitors. It is an essential tool for improving website engagement and SEO ranking.

CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization) is a systematic process that increases the percentage of website visitors who complete a desired action, thus improving a website's effectiveness.

Conversion Rate

Conversion Rate is a key metric in digital marketing, measuring the percentage of website visitors who take a desired action.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action. Learn more about CRO.

Cookie

A 'Cookie' is a small piece of data stored on the user's computer by the web browser while browsing a website. It helps in providing personalized web experiences.

Digital Marketing

Digital marketing refers to advertising delivered through digital channels. It's crucial for businesses to reach a wider audience and improve their branding.

Digital Marketing Analyst

A Digital Marketing Analyst is a professional who analyzes data from digital channels to optimize marketing efforts.

Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who manages and implements a company's digital marketing strategy, increasing brand visibility and sales.

Digital Marketing Executive

A Digital Marketing Executive is a professional who manages a company's online marketing strategies, including SEO, social media, email marketing, and online advertising.

Digital Marketing Manager

A Digital Marketing Manager is a professional who manages and oversees the online marketing strategy for a company. They play a crucial role in enhancing the company's online presence.

Digital Marketing Strategist

A Digital Marketing Strategist is a professional who designs and implements online marketing strategies to improve a business's online visibility and customer engagement.

Digital Marketing Strategy

A Digital Marketing Strategy is a plan that outlines how a business will achieve its marketing goals through online channels.

Online Advertising

Online Advertising is a form of marketing that uses the internet to deliver promotional marketing messages to consumers.

Upsell Conversion Rate

Upsell Conversion Rate is a KPI that measures the effectiveness of upselling strategies. It's used to increase average order value and boost revenue.
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