Schema.org

Definition

Schema.org is a collaborative project founded by major search engines including Google, Microsoft, Yahoo, and Yandex. It is a universal vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in search results.

Usage and Context

Schema.org provides a collection of shared vocabularies webmasters can use in their HTML to improve the way search engines read and represent their page in search results. By adding Schema.org markup to your web pages, search engines can better understand what your content is about.

FAQ

How does Schema.org benefit SEO?

Schema.org markup improves your site's SEO by telling search engines exactly what your data means, not just what it says, which enables more effective communication of your content to users.

What types of content can benefit from Schema.org?

Any type of content can benefit from Schema.org. It is especially useful for recipes, reviews, events, and products.

Related Software

There are various software tools that can help with implementing Schema.org, such as Google's Structured Data Markup Helper, Schema App, and Merkle's Schema Markup Generator.

Benefits

Implementing Schema.org can enhance your visibility in search results, potentially boosting click-through rates. It can also help search engines understand your content better, leading to more accurate indexing and ranking.

Conclusion

Schema.org is an important tool for improving your site's SEO and visibility in search results. By providing search engines with more detailed information about your content, you can potentially increase traffic and engagement on your site.